Botinok.ru made a rating of popularity of brands of children's shoes
04.07.2016 8519

Botinok.ru made a rating of popularity of brands of children's shoes

The analytical center of the leading online store of children's shoes “Botinok.ru” presented an analysis of the market of children's shoes for June 2016. An analytical report includes two blocks of data: a market index and a brand popularity rating. 

The indicator "market index" characterizes the activity of potential buyers of children's shoes. The base for it is May 2011 of the year.

In June 2016, the children's footwear market index dropped to 395 points (by 25%, from 527 in May).

“This is a traditional decrease in the market index for the first summer month — over the 5 year of observations, the month-to-month index fell within the range of 23-29%,” the analytical report says. - The seasonal market decline in June occurred fairly evenly across all brands, due to which the positions of leaders Brand popularity ratings have not changed:

  Place Place in may Change
Cotofey 1 1 0
Speedway 2 2 0
Antelope 3 3 0
Kapika 4 4 0
Totto 5 5 0
Minimen 6 6 0
Story 7 7 0
Cuoma 8 21 13
Superfit 9 8 -1
Demar 10 9 -1
Bartek 11 11 0
Top Top 12 14 2
Flamingo 13 12 -1
Paris Commune 14 13 -1
Zebra 15 10 -5
Ortek 16 15 -1
Orsetto 17 20 3
Tashi Ortho 18 25 7
Cockatoo 19 16 -3
Elegami 20 22 2
Viking 21 23 2
Eco 22 19 -3
Shalunishka 23 18 -5
Shagovita 24 17 -7
Orthopedics 25 24 -1

Rating Methodology

The children's shoes market index is determined on the basis of statistics on user requests in the Yandex search engine. The analysis takes into account requests related to both children's shoes in general and their specific brands. The market index consists of two components - the brand index and the market index as a whole. The monthly changes are calculated for each of the components. The market index is equal to the average change in the I_market components = (IBt / IB1 * K + IMt / IM1) * 0.5 * 100%, where:

IBt - the number of requests for brands of children's shoes in the current period
IB1 — the number of inquiries by brand of children's shoes in the base period (May 2011)
IMt - the number of requests for children's shoes in general in the current period
IM1 - the number of requests for children's shoes in general in the base period (May 2011)
K is a correction factor that introduces an amendment to take into account changes in the composition of the index (addition and exclusion of participating brands).

The popularity rating of children's shoe brands is also compiled based on user request statistics. Due to the fact that the names of many brands are not unique and apply not only to children's shoes (Zebra, Antelope, Kotofey, for example), when calculating the rating, only those queries are taken into account for which at least 10 links are present in the first 7 positions in the search to sites related to children's shoes. If this condition was not met, then the additional corrective words “shoes” or “children's shoes” were used, which made it possible to make sure that all these requests relate specifically to children's shoes. The brand name was taken into account both in Russian and in Latin spelling.

Now we are analyzing the demand for 25 brands of children's shoes. New brands are included in the rating after overcoming the "cutoff threshold", below which the brand is considered little known to the potential buyer. Now this threshold is 1500 requests per month.

Справка о компании

The online store of children's shoes Botinok.ru is one of the oldest online stores of children's shoes on the Russian market - the site www.botynok.ru was launched in 2005 year. The main activity is retail sale of children's shoes of the Minimen, Kuoma, Kotofey, Demar, Moregor, Totto brands. The online store provides courier delivery in Moscow and St. Petersburg, mail and express delivery throughout Russia and the countries of the customs union. It has more than 600 points of delivery of orders in more than 230 cities of Russia and Kazakhstan. Since May 2011, the company has been running an analytical center whose task is to monitor the market for children's shoes and develop a marketing strategy for the company.

The analytical center of the leading online store of children's shoes “Botinok.ru” presented an analysis of the market of children's shoes for June 2016. An analytical report includes two data blocks: an index ...
3.44
5
1
2
Rating

Latest News

Fendi and Burberry will close boutiques in Russia

In August 2024, Fendi (part of the LVMH group) will close its last boutique in the Moscow TSUM, and Burberry in GUM, writes Kommersant, citing data from the reports of the Russian subsidiaries of these...
15.07.2024 161

Brunello Cucinelli reported sales growth of 14,1% in the first half of 2024

Italian luxury brand Brunello Cucinelli reported preliminary results for the first half of 2024, with revenue of 620,7 million euros. Sales increased by 14,1% at current exchange rates and by 14,7% excluding...
12.07.2024 570

On the most fashionable street in St. Petersburg, street retail rent increased by 1,5 times

Bolshoi Avenue of the Petrograd Side has been the main Fashion thoroughfare of the Northern capital for many years. Over the past year and a half on this street, according to the consulting company NF Group, the share of vacant space has decreased by 5 percentage points and...
12.07.2024 728

Jacquemus and Nike presented a new collaboration for the Olympics in Paris

An updated Nike Air Max 1 sneaker, a new version of the Swoosh and a capsule collection of sportswear are the result of the latest collaboration between French brand Jacquemus and American sports giant Nike. Collection…
11.07.2024 621

Shoes of the season - luxury flip-flops

Flip flops are back. Or rather, they have already returned to fashion this summer, although now they are not just rubber shoes. The trend for chic and comfort dictates its own rules. Now flip flops and other types of flip-flops must be made of natural...
10.07.2024 668
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning