Jana brand presented a summer collection of women's shoes of superior comfort
In mid-April, a presentation for bloggers and journalists of the spring-summer 2021 collection of the German shoe brand Jana took place in Moscow.
At the event, designer models of high-comfort shoes for girls and women were presented. The main leitmotif in the collection is classic models that combine elegance, style and femininity - shoes, clogs, sandals, slingbacks and sandals with ultra-flexible and light Soft Flex soles.
As a bright accent - retro shoes, sneakers and sports sandals with soft anatomical Jana Relax insoles with memory effect, which completely repeat the foot contour and create an individual and maximally comfortable fit. “In Russia, the market for comfortable footwear with increased thickness is at the initial stage of formation, the potential is huge, and the players can be counted on one hand. As a rule, according to Russian girls, such models are either very expensive or unattractive. The Jana collection breaks the stereotype that it is impossible to create both beautiful and comfortable women's shoes. Our brand has the golden mean of the “comfort - design - price” ratio, and this is a unique offer on the Russian market. Therefore, in the near future, Jana plans to actively develop a branded retail network and corners, ”said Ivan Shakhin, Deputy CEO of Jana.
The presentation focused on the importance of choosing the right footwear. The invited expert Roman Bodio, head of the BODIO Healthy Foot Center, orthopedic surgeon, spoke about the problems faced by the owners of legs with increased fullness, girls in position and what consequences the wrong choice threatens. The expert gave some advice on how to choose models that will maintain the health of the foot: shoes should be light enough; the sole should bend easily and be quite thick; a small heel or thickening of the sole at the back is needed; it is important that the shoes are well fixed on the foot and do not dangle; models should not put pressure on their fingers.
Stylist Olga Kim, a special guest of the event, shared life hacks on how to create fashionable images for overweight girls, mothers and women in position, as well as for those who already have some kind of leg problems. “The Jana brand is just a godsend: shoes combine comfort and style. I would like to note the trendy models of the current season, which will become a bright addition to the fashionable image. These are mules without a heel with a quilted effect, sneakers and sneakers in color-block colors, sports sandals that are not only trendy, but also very comfortable to wear, ”noted Olga Kim.
In mid-April, a presentation for bloggers and journalists of the spring-summer 2021 collection of the German shoe brand Jana took place in Moscow. Design models were presented at the event ...
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