Another shoe brand has entered the children's segment. This time we are talking about the brand of casual shoes for men and women Vince Camuto.
“Business is changing, and we saw a new opportunity in creating a collection that will appeal immediately to both adults and children,” said Ed Ferell, president and head of merchandising at Vince Camuto.
The first collection of the 2017 fall season brand is casual shoes made of leather and suede with sports soles, most of which are taken from the men's and women's collections. Shoes will be produced in China, Portugal, Vietnam and Brazil. Retail prices for Vince Camuto baby shoes - $ 50-70.
Launching a similar adult collection for children is a strategic decision of the company, this will allow the brand to win the loyalty of its customers “from a young nails”. Thus, Vince Camuto joined the company of global brands producing shoes for both adults and children, among them Nina, Nine West, Stuart Weitzman, Michael Kors and Sam Edelman, girls for boys - Vans, Timberland, Kenneth Cole , Polo Ralph Lauren.