Shoe brand store Sintezia in Moscow moved to a new site and tripled its own retail space. Now the Moscow store of the St. Petersburg-born brand is based in the Vinzavod space and is located on two floors.
The first Sintezia store in Moscow was opened in April 2019 on the territory of the urban creative space "Smena", and occupied an area of 53 sq. meters. The new store at Vinzavod is located on two floors, on an area three times larger than the area of the previous retail.
On the ground floor of the premises there is a store where Sintezia shoes, accessories and clothing are presented, and the Cybermodern gallery, where exhibitions and art events are planned to be organized. The second floor is occupied by a video and photo studio of the brand, which is very actively promoted in social networks, including through outrageous, bright advertising, which is created by its own creative team.
“The choice of the Vinzavod Center for Contemporary Art is natural for our activities as a brand and gallery,” says Sasha Kutukov, one of the founders of Sintezia. - This will be the split space of Sintezia and our gallery. We continue to develop online and focus on our own photo / video production and filming. " He notes that the brand's sales have grown by 2020% over the 25 period.
Brand shoes and clothes Sintezia was founded in 2016 in St. Petersburg by a married couple Sasha and Rita Kutukov. Sintezia shoes are produced at a factory in St. Petersburg. The brand is notable for the successful development of sales through social networks - Vkontakte and Instagram and its own online store. Two Sintezia brand stores in a traditional format are open in St. Petersburg and Moscow.