Brands build a power vertical
28.09.2011 4445

Brands build a power vertical

Manufacturers can obtain the official right to dictate a pricing policy for monobrand dealers and prohibit them from selling competitors' products. This will only legitimize existing practices, sellers say.

One of the amendments prepared by the Federal Antimonopoly Service (FAS) for the second reading in the State Duma of amendments to the law "On Protection of Competition" proposes to allow so-called vertical agreements between the manufacturer and the seller operating under the manufacturer's trademark. “Such agreements may stipulate that the seller cannot sell the goods of competing manufacturers, follows from the text of the amendment. In addition, if the FAS amendments are adopted, the manufacturer's determination of the pricing policy of dealers and distributors operating under its trademark will not contradict the meaning of antimonopoly regulation, ”says Grigory Chernyshov, partner of Egorov Puginsky Afanasiev & Partners.

“There is no revolution in the offers of the service: we are talking about clearer rules for the interaction of producers and sellers of goods,” said Sergei Puzyrevsky, head of the FAS department.

The adoption of the amendment is likely to affect the relationship of Russian manufacturers of clothing and footwear and their suppliers with dealers, said Director General of Jamilko Kira Balashova. “We do not expect this to affect our relationship with our European suppliers,” she continues. According to EU legislation, these companies do not have the right to prescribe to the distributor the price at which he must sell the goods, Balashova explains. Based on materials from the Vedomosti newspaper.

Manufacturers can get the official right to dictate pricing policy to mono-brand dealers and prohibit them from selling competitors' products. This will only legitimize the existing practice, they note ...
5
1
Rating

Latest News

The Astrakhan factory "Dune-Ast" will expand the production of sneakers

The Astrakhan footwear and clothing manufacturer PFC Duna-Ast took advantage of preferential financing from the Industrial Development Fund and allocated funds for technical re-equipment and the purchase of special equipment for the production of sneakers and...
23.05.2024 132

Versace presents “complex” Mercury sneakers

Luxury brand Versace is set to release one of its most exciting sneaker models in June, writes Footwearnews.com. Dubbed the "Versace Mercury", the unisex silhouette features a complex structure of 86 carefully crafted components...
23.05.2024 253

Italy sees footwear exports slow in 2023

In Italy, footwear export sales gradually declined throughout 2023, leaving year-end footwear exports 0,6% lower in value terms than a year earlier. According to the research center Confindustria...
23.05.2024 236

Adidas Stan Smith turned into loafers in collaboration with Beams

Adidas invited Shinsuke Nakada, creative director of the Japanese lifestyle brand Beams, to update the well-known sneaker model of the German sports brand Stan Smith. The result of the collaboration was a hybrid model...
22.05.2024 264

Tamaris presented a new spring-summer collection of the NEWD premium line.

Elegant luxury – that’s what this line of the German brand can be called. The new collection includes premium models that will perfectly complete any look and become a spectacular addition…
21.05.2024 500
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning