Brands build a power vertical
28.09.2011 4957

Brands build a power vertical

Manufacturers can obtain the official right to dictate a pricing policy for monobrand dealers and prohibit them from selling competitors' products. This will only legitimize existing practices, sellers say.

One of the amendments prepared by the Federal Antimonopoly Service (FAS) for the second reading in the State Duma of amendments to the law "On Protection of Competition" proposes to allow so-called vertical agreements between the manufacturer and the seller operating under the manufacturer's trademark. “Such agreements may stipulate that the seller cannot sell the goods of competing manufacturers, follows from the text of the amendment. In addition, if the FAS amendments are adopted, the manufacturer's determination of the pricing policy of dealers and distributors operating under its trademark will not contradict the meaning of antimonopoly regulation, ”says Grigory Chernyshov, partner of Egorov Puginsky Afanasiev & Partners.

“There is no revolution in the offers of the service: we are talking about clearer rules for the interaction of producers and sellers of goods,” said Sergei Puzyrevsky, head of the FAS department.

The adoption of the amendment is likely to affect the relationship of Russian manufacturers of clothing and footwear and their suppliers with dealers, said Director General of Jamilko Kira Balashova. “We do not expect this to affect our relationship with our European suppliers,” she continues. According to EU legislation, these companies do not have the right to prescribe to the distributor the price at which he must sell the goods, Balashova explains. Based on materials from the Vedomosti newspaper.

Manufacturers can get the official right to dictate pricing policy to mono-brand dealers and prohibit them from selling competitors' products. This will only legitimize the existing practice, they note ...
5
1
Rating

Latest News

Geox presented its Fall-Winter 2025/26 collection in Moscow

On June 5, in the very center of the Russian capital, in one of the charming spaces of Kitay-gorod, the Italian brand of footwear, clothing and accessories Geox presented its new collection for the Fall-Winter season…
11.06.2025 275

Rxbshoes Releases Collaboration With Artist Sergey Kretenchuk

A collaboration between the St. Petersburg brand of premium handmade footwear rxbshoes and the multidisciplinary artist (also from the city on the Neva) Sergey…
11.06.2025 219

Nike Accused of Misusing Image of Venetian Gondoliers

A Nike advert has sparked controversy in Italy. An advertising photo shoot for the American brand features shots of Venice gondoliers wearing Nike Air Max Dn 8 sneakers. Such images were used in the From…
11.06.2025 281

Eco-tax rates are expected to increase in 2026

The Ministry of Natural Resources and Environment, together with the Russian Environmental Operator (REO), have prepared a proposal to increase the rates of the environmental fee for recycling packaging and used goods. The rates are not…
10.06.2025 332

Converse is releasing penny loafers!

The new Converse All-Star Coinloafer hits stores this week. It's based on the classic penny loafer silhouette, but features signature Converse design elements, known worldwide as a casual…
10.06.2025 363
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning