Amid news of the weakening ruble, branded clothing stores are closing in Russian regions. Large retailers curtail business in Russia due to millions of losses.
In Omsk, for example, the list of the "left" brands has become quite impressive. For example, the store of the French chain Camaieu, which is being developed in Russia by Jeans Simphony, has closed in the local Mega.
As throughout the country in Omsk, the British network New Look stopped working. In the summer, the Omsk store of the Spanish brand OVS was closed due to low profitability.
The Finnish company Stockmann brought two of its brands out of the market at once - Seppala and Lindex. The main reason for the retailers is the financial losses due to the weakening of the ruble. Also from the "Mega" has left the large store "Veshch!"
In general, market players talk about a serious decline in demand. Svetlana Trembach, the owner of Finn Flare and Tom Farr clothing stores in Omsk, notes that negative changes have been felt since autumn. “The buyer has left the stores, saving on everything,” she notes. - Since the beginning of the crisis, Omsk residents have converted rubles into dollars and are trying not to spend them. In Moscow, the crisis is more noticeable, there are many shops closing, this wave has not yet reached us. But already in the spring the situation will worsen in Omsk.
Recently, according to the operator, a rotation of tenants has been noticeable in shopping malls: “Some leave, others come, but after a while they also close stores due to low profitability”.