Of the 9 million Facebook advertisers, only 2,3 million pay for advertising, the rest prefer to use free pages to promote their brand, said Facebook Operations Director Cheryl Sandberg. At the same time, the social network revenue from these 2,3 million is $ 4 billion in the 2011 year.
Recall that Facebook offers three types of products for advertisers: regular pages, paid stories and banner ads. Only 2 of the latter are paid.
Meanwhile, Facebook is testing the collection of negative reviews in its recently updated statistics service. The Facebook’s measurement of negative reviews shows a report on clicks in the News Feed: how often the user hides advertising pages in the news feed or marks them as spam.
The updated product allows you to see what type of information resonates most with the opinions of potential buyers. Brands, in turn, using this information can improve their page for more effective interaction with users. This was reported by the site seonews.ru