Rieker
Brands prefer to advance for free
07.12.2011 2162

Brands prefer to advance for free

Of the 9 million Facebook advertisers, only 2,3 million pay for advertising, the rest prefer to use free pages to promote their brand, said Facebook Operations Director Cheryl Sandberg. At the same time, the social network revenue from these 2,3 million is $ 4 billion in the 2011 year.

Recall that Facebook offers three types of products for advertisers: regular pages, paid stories and banner ads. Only 2 of the latter are paid.

Meanwhile, Facebook is testing the collection of negative reviews in its recently updated statistics service. The Facebook’s measurement of negative reviews shows a report on clicks in the News Feed: how often the user hides advertising pages in the news feed or marks them as spam.

The updated product allows you to see what type of information resonates most with the opinions of potential buyers. Brands, in turn, using this information can improve their page for more effective interaction with users. This was reported by the site seonews.ru

Of the 9 million advertisers on Facebook, only 2,3 million pay for advertising, the rest prefer to use free pages to promote their brand, said Facebook’s operations director ...
5
1
Rating

Latest News

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 175

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 267

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 192

Concept Group is testing a subscription service for baby clothes

Concept Group, a member of AFK Sistema, is trying a new format of service for the sale of clothes and launches a subscription service for children's clothing of the Acoola brand. Acoola Box will become an analogue of NetFlix in the fashion world and will simplify the process of buying children's clothing for ...
13.05.2021 265

Paper Shop outlet opened at Novaya Riga Outlet Village

A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, ...
13.05.2021 278
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning