Rieker
Brands prefer to advance for free
07.12.2011 2804

Brands prefer to advance for free

Of the 9 million Facebook advertisers, only 2,3 million pay for advertising, the rest prefer to use free pages to promote their brand, said Facebook Operations Director Cheryl Sandberg. At the same time, the social network revenue from these 2,3 million is $ 4 billion in the 2011 year.

Recall that Facebook offers three types of products for advertisers: regular pages, paid stories and banner ads. Only 2 of the latter are paid.

Meanwhile, Facebook is testing the collection of negative reviews in its recently updated statistics service. The Facebook’s measurement of negative reviews shows a report on clicks in the News Feed: how often the user hides advertising pages in the news feed or marks them as spam.

The updated product allows you to see what type of information resonates most with the opinions of potential buyers. Brands, in turn, using this information can improve their page for more effective interaction with users. This was reported by the site seonews.ru

Of the 9 million advertisers on Facebook, only 2,3 million pay for advertising, the rest prefer to use free pages to promote their brand, said Facebook’s operations director ...
5
1
Rating

Latest News

Brunello Cucinelli launches its own line of fragrances

The Italian brand of clothing, shoes, bags and accessories Brunello Cucinelli continues to expand its range. After adding a line of glasses, the brand presents the first line of fragrances for men and…
29.03.2023 46

Ekonika relaunched its online store

The footwear and accessories chain Ekonika has relaunched its own online store operations with a new fulfillment provider, ProFashion Solutions.
29.03.2023 55

The Museum of Moscow and Trend Island department store organize a series of fashion events

In the Russian capital as part of the exhibition “House of Models. Image Industry” The Museum of Moscow and Trend Island department store will hold a series of events “Rethinking Fashion”. Theater and film costume designers, fashion editors, restorers and fashion researchers…
29.03.2023 54

CDEK.Shopping has included luxury sneakers in its range

CDEK.Shopping offers unique limited-edition designer sneakers from Nike, Adidas, Reebok, New Balance and Asics on its platform. Prices for some models reach up to 2,8 million rubles. Shoes are shipped from…
28.03.2023 194

Beyoncé ends her partnership with Adidas and starts with Balmain

American singer Beyoncé and German sportswear giant Adidas have announced the end of a partnership that began in 2018. As part of the partnership, Beyoncé relaunched her Ivy Park sportswear line and also designed…
28.03.2023 184
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning