Brands are opening pop-up spaces on beaches
10.07.2024 706

Brands are opening pop-up spaces on beaches

Fashion brands don't let you forget about yourself during the beach season. Pop-up spaces appear right on the beaches.

Prada Prada

Italian Prada placed my bags on the coast of the Bolearic Islands. More precisely, on the island of Fermentera, in the Es More boutique from Gianni Peroni, a pop-up space of the luxury brand has appeared. Decorated with large white and blue stripes, the interior features a collection of women's clothing, shoes and accessories, including Prada's May 2024 line of knits, skirts, tops, dresses and swimwear.

Off-White Off-White

Off White settled on the beaches of Ibiza. For the second year, the popular streetwear brand returns to Cala Jondal, one of the island's most popular beaches. The brand has set up the beach and offers a capsule collection including T-shirts, swimsuits, baseball caps, sunglasses and raffia bags. The space, with sun loungers, umbrellas and towels, which the brand has painted in the dark red color typical of these places, will be available until August 31st.

Givenchy Givenchy

Givenchy fell in love with the beaches of Sardinia, choosing the upscale resort of Porto Cervo on the Emerald Coast. Here, luxury brand LVMH has teamed up with Nikki Beach Pop-Up Lounge & Bar to create a pop-up boutique located on the seafront until September 8th. The boutique presents the Givenchy Plage summer collection for women and men - T-shirts, polo shirts, light shirts, trousers, skirts, white jeans and knitwear, as well as swimsuits and bags, shoes and glasses.

Diesel Diesel

Diesel opened his pop-up store on the beach of Italian Liguria. Here in Alassio there is a beach club called Baba Beach. Until the end of September, sun loungers, umbrellas, towels and even dog bowls and leashes will be painted in the bright red color of the brand's logo. The partnership was created thanks to the Italian multi-brand Spinnaker, which supports the Baba Beach club. Two of the eight Diesel stores in Alassio will offer the Diesel beachwear collection, including bikinis, men's swimsuits and briefs, pool slides and T-shirts, as well as a wide selection of clothing.

Subscribe and read Shoes Report news in our official Telegram channel 

Fashion brands don't let you forget about yourself during the beach season. Pop-up spaces appear right on…

Latest News

Fendi and Burberry will close boutiques in Russia

In August 2024, Fendi (part of the LVMH group) will close its last boutique in the Moscow TSUM, and Burberry in GUM, writes Kommersant, citing data from the reports of the Russian subsidiaries of these...
15.07.2024 155

Brunello Cucinelli reported sales growth of 14,1% in the first half of 2024

Italian luxury brand Brunello Cucinelli reported preliminary results for the first half of 2024, with revenue of 620,7 million euros. Sales increased by 14,1% at current exchange rates and by 14,7% excluding...
12.07.2024 569

On the most fashionable street in St. Petersburg, street retail rent increased by 1,5 times

Bolshoi Avenue of the Petrograd Side has been the main Fashion thoroughfare of the Northern capital for many years. Over the past year and a half on this street, according to the consulting company NF Group, the share of vacant space has decreased by 5 percentage points and...
12.07.2024 726

Jacquemus and Nike presented a new collaboration for the Olympics in Paris

An updated Nike Air Max 1 sneaker, a new version of the Swoosh and a capsule collection of sportswear are the result of the latest collaboration between French brand Jacquemus and American sports giant Nike. Collection…
11.07.2024 620

Shoes of the season - luxury flip-flops

Flip flops are back. Or rather, they have already returned to fashion this summer, although now they are not just rubber shoes. The trend for chic and comfort dictates its own rules. Now flip flops and other types of flip-flops must be made of natural...
10.07.2024 667
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning