Brands are opening pop-up spaces on beaches
Fashion brands don't let you forget about yourself during the beach season. Pop-up spaces appear right on the beaches.
PradaItalian Prada placed my bags on the coast of the Bolearic Islands. More precisely, on the island of Fermentera, in the Es More boutique from Gianni Peroni, a pop-up space of the luxury brand has appeared. Decorated with large white and blue stripes, the interior features a collection of women's clothing, shoes and accessories, including Prada's May 2024 line of knits, skirts, tops, dresses and swimwear.
Off-WhiteOff White settled on the beaches of Ibiza. For the second year, the popular streetwear brand returns to Cala Jondal, one of the island's most popular beaches. The brand has set up the beach and offers a capsule collection including T-shirts, swimsuits, baseball caps, sunglasses and raffia bags. The space, with sun loungers, umbrellas and towels, which the brand has painted in the dark red color typical of these places, will be available until August 31st.
Givenchy
Givenchy fell in love with the beaches of Sardinia, choosing the upscale resort of Porto Cervo on the Emerald Coast. Here, luxury brand LVMH has teamed up with Nikki Beach Pop-Up Lounge & Bar to create a pop-up boutique located on the seafront until September 8th. The boutique presents the Givenchy Plage summer collection for women and men - T-shirts, polo shirts, light shirts, trousers, skirts, white jeans and knitwear, as well as swimsuits and bags, shoes and glasses.
DieselDiesel opened his pop-up store on the beach of Italian Liguria. Here in Alassio there is a beach club called Baba Beach. Until the end of September, sun loungers, umbrellas, towels and even dog bowls and leashes will be painted in the bright red color of the brand's logo. The partnership was created thanks to the Italian multi-brand Spinnaker, which supports the Baba Beach club. Two of the eight Diesel stores in Alassio will offer the Diesel beachwear collection, including bikinis, men's swimsuits and briefs, pool slides and T-shirts, as well as a wide selection of clothing.
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