Wolford x Sergio Rossi
Brands Wolford and Sergio Rossi have released a collaboration
Austrian luxury hosiery brand Wolford has chosen one of the brands of its parent Lanvin Group for its new collaboration, and has teamed up with Sergio Rossi.
The collection includes provocative tights with garters; socks embellished with crystals and logos of both brands; tight-fitting tights in bright colors or with rhinestones; jersey overalls and over the knee boots.
The collection has already arrived in brand stores and appeared on online platforms and in partner retail. Prices for items in the Wolford x Sergio Rossi collection range from €95 for tights and socks to €795 for boots.
Filmed in New York City, the collection's ad campaign pays "homage to Helmut Newton, the legendary photographer who worked for both companies throughout his career, celebrating femininity, independence and the empowerment of the human body."
Lanvin Group was formerly known as Fosun Fashion Group, the fashion division of the Chinese conglomerate Fosun International Ltd. The group changed its name last year, with a change of investors. A few months before the name change, Fosun acquired 100% of Sergio Rossi SpA from Absolute Luxury Holding Srl, an independently controlled subsidiary of European investment house Investindustrial. The group also includes Italian menswear company Caruso and American fashion brand St. John, as well as Wolford and Lanvin.
Recall that Fosun acquired a controlling stake in Wolford in 2018, immediately after the takeover of Lanvin.
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