British scientists have found that shopping is based on instincts

British scientists said they managed to unravel the secret of the shopping boom before the Christmas and New Year holidays. According to one of the authors of the study, Professor Roger Highfield, pre-holiday shopping is not just the acquisition of gifts with which we want to please our friends and relatives. In fact, this is a whole behavioral complex with its own complex psychological laws and rituals, the origins of which lie deep in the subconscious.

In addition, it is precisely the processes of evolution that, according to psychologists, are conditioned by the fact that the fair sex is traditionally more interested in shopping - they have been gathering since ancient times, while men are more interested in hunting. Also, psychological aspects are due to the desire to beautifully package gifts and accompany them with individually signed postcards. On the other hand, all this is well known to sellers who successfully use human instincts for their own purposes.

For example, according to Dr. Highfield, there is a reason why stores have pleasant relaxing music or use cinnamon or cognac-based flavors that have been observed to make people spend more. The same goes for the red-colored interior, which has an exciting effect on customers. In addition, experts emphasize that repeated from year to year at the same time, sales have already become a kind of tradition that most people are trying to observe. And one Californian company decided to turn to the so-called neuromarketing - the use of a special apparatus that will read the thoughts of customers and, in accordance with the data received, offer them gift options. It is reported by the Rosbalt news agency.