BrandWatch conducted a study that found out which brands are primarily associated with the Olympic Games among UK consumers. According to Brand Republic, the best performance was in the American manufacturer of sportswear and footwear Nike.
The position of the brand was dominant on the Internet in messages related to the Olympics. According to the company, Nike received 7,7% of the vote, while its main competitor Adidas - only 0,49%.
It is noteworthy that Nike is not a sponsor of the Olympic Games, while the Adidas group paid about $ 100 million for official sponsorship. HSBC banking became the second most mentioned brand in the UK. The most “Olympic” brands also included Coca-Cola and British Airways.
Recall that the Summer Olympic Games will be held in London in July-August 2012. The regional sponsors of the Games will be Adidas, British Airways, BMW Oil Company BP and Lloyds TSB Bank. International sponsors are Coca-Cola, McDonald's, Acer, Panasonic, and Visa, malls.ru writes.
BrandWatch conducted a study that found out which brands are primarily associated with the Olympic Games among UK consumers. According to Brand Republic, ...
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