Brunello Cucinelli launches its own line of fragrances
The Italian brand of clothing, shoes, bags and accessories Brunello Cucinelli continues to expand its range. After adding a line of glasses, the brand presents the first line of fragrances for men and women.
The launch of Brunello Cucinelli fragrances is in partnership with EuroItalia, which, in addition to managing its own brands, develops licensed products for other big names in luxury such as Versace, Missoni, Moschino and DSquared2.
According to the founder of the brand, designer Brunello Cucinelli, the project to launch the line of fragrances was developed back in 2019, but the pandemic slowed down its implementation.
The Brunello Cucinelli boutique in Milan already presents two fragrances for men and women, which will complement the main range of the Italian fashion brand.
In early May, the fragrances "Brunello Cucinelli pour Femme" and "Brunello Cucinelli pour Homme" will appear in all mono-brand stores of the brand in Europe and the Middle East. The launch of sales in the US is scheduled for early October, in Asia it will be carried out before the end of the year.
The Italian brand of clothing, shoes, bags and accessories Brunello Cucinelli continues to expand its range. After adding a line of glasses, the brand presents the first line of fragrances for…
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Retail Arithmetic
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