Whether in the trend

On August 22, the presentation of European shoe brands Euro Shoes Premiere Collection began its work. More than 170 shoe companies and brands present here the novelties of the spring-summer 2013 season. It is here that the trends and favorites of shoe fashion are born.

The Italian company Imac has presented a very feminine collection, rich in a variety of models, lasts and colors. The lineup includes many comfortable ballet flats, models with an open toe, wedges and platforms are in favor. Coral shades that are very popular in the coming season stand out in the colors.

According to the company's sales manager, the hit of the new season will be flesh-colored suede ballet flats with perforation. A feature of this model is a bendable sole with a removable insole, which has an additional layer in the heel area - for softness and anatomicality (the heel is raised, however, from the side the sole seems flat).

Showroom of Italian brands Villa Reale will meet next summer with bright colors. The new collection is very juicy, there are a lot of monophonic models, as well as stylish color combinations of pastel shades with bright colors (for example, soft blue and fuchsia). The collection is dominated by a steady, square heel and platform.

The director of the Villa Reale showroom, Tatiana Madasova, claims that high heels in the classical sense will soon replace platform shoes. Convenience is obvious here - due to the platform, the heel height becomes lower, adding comfort and practicality to the shoe.

Spanish brand The Naturalist distinguished himself by originality - part of the new collection of shoes was invented by the Spanish chef with two honorary Michelin stars, Dani Garcia.

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This part of the collection was given the name Delishoes (a game with the words delights and relish, which can be translated as pleasure, enjoyment).

The award-winning chef approached the collection in a very creative way. He created several original and, of course, "tasty" soles: in one of them shrimps are "boiled" (on the sole there are silhouettes of shrimps and bubbles), in the other - silhouettes of a spoon and a fork are drawn. The creative delights do not end there - the collection has shoes with soles, on which the lace made by grandmother Dani Garcia is imprinted. And of course, there are soles with a self-portrait of the master.

In addition to the original soles that distinguish the Spanish brand every season, the company has reworked the leather - it was cut in such a way that it looks like the shoes are woven.

Portuguese brand NoBrand presented a very bright collection for strong and confident men. The collection is primarily aimed at a young audience. As the company assures, color models will be relevant in men's shoes next summer.