Burberry Launches Limited TB Monogram Collection Berberry
23.05.2019 5416

Burberry Launches Limited TB Monogram Collection

New monogram of the brand with the initials of the founder of the British fashion house Thomas Burberry - TB was fixed as a corporate identity Burberry last August. 22 in May the first collection of the brand was released, where the monogram became the main design element TB.

Burberry renewed his corporate identity with the light hand of his new creative director Riccardo Tisci, who proposed the monogram TB (initials of the founder of the British fashion house Thomas Burberry) as the Burberry brand logo. According to Vogue, unlike many luxury brands, until that moment, Burberry in its positioning did not focus on the personality of its founding father, so that even the most seasoned fashionistas did not always know his name. Riccardo Tisci renewed the Burberry brand identity by personifying the brand. 

The capsule collection of clothes, shoes and accessories with the TB monogram went on sale in selected brand boutiques and the 22 online store in May. The top model JJ Hadid starred in an advertising campaign for the new collection.

 

The new monogram of the brand with the initials of the founder of the British fashion house Thomas Burberry - TB was fixed as a Burberry corporate identity in August last year. On May 22 the first one was released ...
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