Burgerschuhe will open a new store early next year
Burgerschuhe continues to expand its retail business in the Northwest Region of Russia. A small retail store chain Burgerschuhe, with a total area of 160 square. meters in the spring of next year will work in the city of Sosnovy Bor.
The company is also thinking about opening a retail outlet in the city of Kirishi. The retail area of the Burgerschuhe store in Sosnovy Bor will be about 80 sq. meters. According to Igor Lisitsyn, Burgerschuhe retail director, a company store of such a small format is being opened by the company for the first time, so the right assortment has to be selected for the new retail.
Igor Lisitsyn notes that in the current year, sales in the network remained at the level of last year. “The warm summer turned out to be an active season and offset the low demand for shoes in the spring. In general, if you compare sales from January to September, they are comparable to sales for the same period last year, ”he notes.
Currently, the Burgerschuhe shoe store chain has 16 retail outlets. Network stores are open in St. Petersburg and in several cities in the North-West region of Russia.
Burgerschuhe continues to expand its retail business in the Northwest Region of Russia. A small retail store chain Burgerschuhe, with a total area of 160 square. meters, next spring will work in ...
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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PETER KAISER - the best brand of 2025!
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
