Burgerschuhe expands in the Northwest
St. Petersburg shoe company Burgerschuhe plans to open two more stores this year in the Leningrad Region. In December last year, the Burgerschuhe store appeared in Priozersk, this year it plans to open retail outlets in the cities of Sosnovy Bor and Kirishi. Now retail Burgerschuhe has 16 stores in St. Petersburg and the Leningrad region.
Burgerschuhe's new dots open in a new design with brighter colors. The company thought about changing the appearance of chain stores two years ago, and now they are gradually restyling all retail stores.
According to the company, despite the crisis, the number of network buyers has not decreased, "rather, the amount of money people have decreased." They try to compensate for the drop in purchasing power at Burgerschuhe by luring customers from competitors - offering the best price and changing the assortment policy.
“Over the past six months, we have changed the assortment policy. We know the tastes of our consumers well, and try to offer them the product that visually satisfies them, but with a lower cost. Of course, today we use more synthetic materials, due to this it is possible to reduce the price of products by 10-15%. In addition, if before in our assortment there were enough shoes of some well-known brands, today at about 20-30% we increased the number of private lable products, shoes sold under our own brand Burgerschuhe. These shoes are in demand as consumers trust our brand, ”says Igor Lisitsyn, director of the Burgerschuhe chain of stores.
St. Petersburg shoe company Burgerschuhe plans to open two more stores this year in the Leningrad Region. In December last year, the Burgerschuhe store appeared in Priozersk, plans for this year ...
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Bikkembergs released a collection of his own hits from 1990 and 2000.
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BASCONI continues to develop retail in Russia and abroad
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The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
Euro Shoes@CPM set attendance records
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MASCOTTE relaunches retail format with focus on digital technology
On August 30, the opening of a new MASCOTTE salon in an updated concept took place in St. Petersburg. Particular attention in the concept is paid to digital content that creates a comfortable and exciting shopping experience: screens in the showcase and central areas with image content, information screens around the perimeter of retail equipment, tablets with a convenient user application in the lounge area and at the checkout.
Turkish footwear brand Dogo will start retail development in Russia
Bright prints with funny koalas, with images of newspaper news about Harry Potter or famous paintings by Van Gogh on shoes and bags - such a positive collection was presented at the autumn Euro Shoes exhibition in Moscow by the Turkish brand of shoes and accessories Do Go. The company aims to develop branded retail in Russia and promises to open the first stores in early 2023. Do Go CEO Ali Sunnetcioglu told Shoes Report about these plans during the Euro Shoes exhibition in Moscow.
Commercial Models for Outdoor Sneakers and Footwear Range
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CPM: development in a changing market
On September 02, the 38th CPM - Collection Premiére Moscow and the 30th Euro Shoes premiere collection - the two largest b2b platforms for the fashion, footwear and accessories industry in Russia and the CIS - ended. The leading international alliance of the two largest exhibitions has been showing high attendance and an increase in professional audience for the second season.
Managing the shoe business during turbulence
We are again forced to conduct business in a period of turbulence and quickly adapt to a changing reality.
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The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.
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TM Kotofey will take part in the Euro Shoes exhibition
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Dagestan shoe manufacturers are preparing to launch a new brand on the market
By the end of the year, Dagestan shoe manufacturers are planning to launch a new brand on the market. It is also planned to launch the production of arch supports for shoes in the republic, TASS reports.
BELWEST is a new exhibitor at Euro Shoes
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Adidas Collaborate With South African Designer Tebe Magugu
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TJ Collection implemented an omnichannel service
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What is the mistake of suppliers of children's shoes in working with wholesale companies
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In the Pinko collection - rhinestones, sequins and faux fur
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OR Group will suspend the work of its factory in Berdsk
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EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
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BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
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La Pinta is a participant of the February Euro Shoes exhibition
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Mistakes in the lighting of the sales area that spoil the impression of a shoe store
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Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
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WhatsApp and Telegram: Business Opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various problems of brands - from building knowledge to retaining an audience and automating business processes. SR expert on SMM and permanent speaker of the business program of the Euro Shoes Premiere Collection exhibition Ekaterina Diveeva has prepared for you, our readers, a very interesting, practical article about WhatsApp and Telegram messengers and their possibilities for the retail business.
EURO SHOES and CPM February 21-24 at the Expocentre on Krasnaya Presnya
The international wholesale exhibition of footwear, bags and accessories Euro Shoes premiere collection has existed for 14 years, and this year for the first time the 27th session of the professional footwear exhibition will be held in the pavilions of the largest metropolitan exhibition complex - Expocentre. Winter exhibition EURO SHOES is held in partnership with the international exhibition of fashionable clothes and accessories CPM.
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
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The whole truth about Bayer. Who is he and how to become one?
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
