St. Petersburg shoe company Burgerschuhe plans to open two more stores this year in the Leningrad Region. In December last year, the Burgerschuhe store appeared in Priozersk, this year it plans to open retail outlets in the cities of Sosnovy Bor and Kirishi. Now retail Burgerschuhe has 16 stores in St. Petersburg and the Leningrad region.
Burgerschuhe's new dots open in a new design with brighter colors. The company thought about changing the appearance of chain stores two years ago, and now they are gradually restyling all retail stores.
According to the company, despite the crisis, the number of network buyers has not decreased, "rather, the amount of money people have decreased." They try to compensate for the drop in purchasing power at Burgerschuhe by luring customers from competitors - offering the best price and changing the assortment policy.
“Over the past six months, we have changed the assortment policy. We know the tastes of our consumers well, and try to offer them the product that visually satisfies them, but with a lower cost. Of course, today we use more synthetic materials, due to this it is possible to reduce the price of products by 10-15%. In addition, if before in our assortment there were enough shoes of some well-known brands, today at about 20-30% we increased the number of private lable products, shoes sold under our own brand Burgerschuhe. These shoes are in demand as consumers trust our brand, ”says Igor Lisitsyn, director of the Burgerschuhe chain of stores.