Georgy Kolchin, ex-deputy general director of the Children Group chain, creates a monobrand chain of stores for children Reike, the main activity of which is the wholesale and retail sale of clothing and footwear. At present, Reike stores are opened in the St. Petersburg shopping and entertainment complex Zhemchuzhna Plaza, where clothes for children from 6 months to 14 years are presented, as well as shoes and toys, a shop in the Nevsky shopping center and an online store is launched. The plans for the 2016 year include the opening of chain stores in large shopping malls with an area of 100-250 sq. m, in 2017 year, Reike intends to enter the Moscow market.
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