Camper opened a store in the metropolitan shopping center Metropolis in an original design
The forces of the Russian designer Maxim Maximov, the founder of the Asketik Studio brand, created a new interior for the Camper store in Moscow, opened in the Metropolis shopping center. Camper brand colors dominate in interior design - white and red.
The walls of the store, lined with square white tiles of 15x15 size, concrete floors and racks for industrial warehouses, on which the shoe collection is presented, create a simple minimalistic interior background. The contrasting red color of some details - the front desk of the checkout area, the red-and-white brand logo on the sign, red curtains and color photographs enlivens the space. White and red - Camper's signature colors are a great backdrop for demonstrating the brand’s shoe collection, quite varied in styles and colors, in which recently you can notice the presence of shoe models made in a futuristic design, with streamlined shape and neon colors.
“I wanted to create something familiar to Russian people, but also stylish and modern, as in Europe,” says Maxim Maximov. - We have kept some classic details, such as shelves for industrial warehouses and white matte tiles 15x15, which were popular in Moscow Soviet stores. Minimum shapes and colors for maximum functionality and utility. "Metal with the effect of spraying, concrete floors and the noticeable use of red are small details of our childhood."
Maxim Maximov - designer from St. Petersburg. He studied industrial design at the University of Architecture in Orel. In 2011, he won the Prem Furniture Design Award. In the same year he participated in the SaloneSatellite Moscow with the One Line project, subsequently his works were published in the design magazines Wallpaper and Interni. In his work, he uses metal pipes and other materials to create movable, minimalistic designs that look both classic and modern.
The forces of the Russian designer Maxim Maximov, the founder of the Asketik Studio brand, created a new interior for the Camper store in Moscow, opened in the Metropolis shopping center. The interior design is dominated by branded ...
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Store Manager: Strategic Asset or Redundant Position?
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PETER KAISER - the best brand of 2025!
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Fur, and not only: types of lining
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Retail Arithmetic
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How to fire a worker without tears, scandal and trial
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