Camper has reimagined its signature Pelotas Nu shoe silhouette in a collaboration with the ironic and versatile Italian brand Sunnei.
The result is a new version of the silhouette called Pelotissima - an original combination of a unique shape, different textures and color elements in the upper design and a massive two-tone XL EXTRALIGHT® EVA sole.
A distinctive feature of the model is the use of environmentally friendly materials - the upper is made of recycled engineering knitwear.
The collection is presented in four colorways, reflecting the creative vision of both brands and their commitment to innovation.
The release of the collab is accompanied by an extraordinary advertising campaign, in the spirit of Sunnei. The founders of the Italian brand, Loris Messina and Simone Rizzo, while developing their own brand, seem to strive to debunk the seriousness and pomposity established in fashion, and often use non-standard ironic moves in the presentation. This approach allowed Sunnei to stand out in a series of venerable luxury brands and gain popularity in Asia, primarily in South Korea.
The new model of sneakers Camper Sneakers Pelotissima Sunnei Multicolor is presented in Russia in multi-brand stores Bootwood and on the official website of the retailer. The price of a pair of sneakers is 29 ₽
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