The Forone sneakers, created in collaboration between Spanish shoe brand Camper and Italian fashion brand for men and women Sunnei, are suitable for any foot.
The shoe comes in five different color options: red, beige, green, blue and mustard. Sneaker lovers can also customize their shoes to suit their mood or day of the week with 10 possible color combinations. The concept redefines footwear and will be sold in single pairs that are 100 percent symmetrical.
The Forone has a vulcanized rubber outsole and 100% recycled cotton upper. The memory foam footbed precisely remembers the anatomy of your foot.
The campaign slogan “Due piedi in una Scarpa”, or “Two feet in one shoe”, is an Italian proverb that served as the starting point for the concept of the Forone campaign.
The creative idea began at Camper's headquarters in Mallorca, Spain, where the Sunnei creative team delved into the Camper archives and found TRINS, a concept from Camper's spring 1996 collection that was sold as a pack of three shoes in different colors, suitable for both left and and for the right leg. 27 years later, this concept was used to create Forone, an updated Camper x Sunnei concept. The price of a half pair of Forone is $110.
The release of the unusual model is accompanied by a bright advertising campaign; Forone shoes are already presented in the online stores of both brands.
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