Carlo Pazolini conquers Italy
Carlo Pazolini has entered into a strategic partnership agreement with Coin, an Italian chain of department stores. Thus, according to the development director of the company Dmitry Kondrakhin, Carlo Pazolini will be the only shoe brand represented in Coin department stores.
Recall that the history of partnerships between Carlo Pazolini and Coin has been going on since December last year. Since the first corners showed very good results, Coin invited the Russian company to become their exclusive partners.
“Italy is a very interesting market for us, but we consider it inexpedient to open our own stores except in the largest cities,” says Dmitry Kondrakhin.
Today, Carlo Pazolini products are presented in two dozen Italian salons. Full-size retailer stores now operate only in Rome, Venice, Milan and Florence. The average retail space that a retailer rents from a department store for his corner is about 40 sq. meters. According to Dmitry Kondrakhin, by the end of this year the company plans to launch five more corners, and to cover the remaining 2014 Coin department stores during the 25 year.
Carlo Pazolini has entered into a strategic partnership agreement with Coin, an Italian chain of department stores. Thus, according to the development director of the company Dmitry Kondrakhin, Carlo Pazolini ...
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The share of marketplaces will grow
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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