Carlo Pazolini has entered into a strategic partnership agreement with Coin, an Italian chain of department stores. Thus, according to the development director of the company Dmitry Kondrakhin, Carlo Pazolini will be the only shoe brand represented in Coin department stores.
Recall that the history of partnerships between Carlo Pazolini and Coin has been going on since December last year. Since the first corners showed very good results, Coin invited the Russian company to become their exclusive partners.
“Italy is a very interesting market for us, but we consider it inexpedient to open our own stores except in the largest cities,” says Dmitry Kondrakhin.
Today, Carlo Pazolini products are presented in two dozen Italian salons. Full-size retailer stores now operate only in Rome, Venice, Milan and Florence. The average retail space that a retailer rents from a department store for his corner is about 40 sq. meters. According to Dmitry Kondrakhin, by the end of this year the company plans to launch five more corners, and to cover the remaining 2014 Coin department stores during the 25 year.