Carmela is a new brand in the SOHO Fashion collection
12.07.2022 2976

Carmela is a new brand in the SOHO Fashion collection

The portfolio of SOHO Fashion, the leading distributor of world brands of footwear and accessories in Russia and the CIS, has a new name - the Spanish brand of footwear and accessories Carmela, which is part of the Spanish holding Xti Footwear Group.

Design, quality and comfort define Carmela's personality. This is a brand for women who appreciate fashion and pay special attention to comfort and quality materials. For them, every detail in the image is important. The concept of "slow fashion" makes the brand unique, this is reflected in the quality of the materials used in production. Carmela shoes are made entirely of high quality leather - both lining and upper. It has anatomical inserts, soft insoles and a flexible sole, rubber or cork.

According to the Managing Director of Soho Fashion Group German Shekhovtsev, the Russian footwear and accessories market continues to develop and now little-known brands are gaining momentum. The company is actively looking for new partners and is pleased to start cooperation with the Spanish holding Xti Footwear. A new season is ahead, and SOHO Fashion Group will present many more interesting brands. The company sells more than 500 pairs of premium shoes annually through wholesale and franchise channels.

Today Xti Footwear:

- produces 8 million pairs per year;

- sells more than 1 models per season;

- has 50 own stores and franchises in Spain, Portugal, France, Italy, Greece, Ireland, Paraguay, Morocco, Saudi Arabia, Guatemala, Colombia, Mexico, Ukraine, Qatar, Maurice Island and Mongolia;

- actively develops a network of distributors in more than 90 countries;

- has 6 multi-brand outlets.

The portfolio of SOHO Fashion, the leading distributor of world brands of footwear and accessories in Russia and the CIS, has a new name - the Spanish brand of footwear and accessories Carmela, which is part of the Spanish holding Xti…
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