Euro Shoes@CAF_Eliteline 2026 will be held in July in Almaty

On July 27-29, Almaty will once again turn into a powerful fashion center of Central Asia. 
Asia – the 38th International Fashion Exhibition will be held at the Atakent Exhibition Center
Central Asia Fashion Autumn-2026 and the 7th International Exhibition of Footwear, Fur, Leather and Accessories Eliteline-2026

More than 200 companies from Turkey, Kazakhstan, China, Russia, Germany, Italy, Uzbekistan, France, and other countries are expected to participate in one of the most significant fashion industry events in Central Asia. More than 9000 buyers from Kazakhstan, Uzbekistan, Kyrgyzstan, Azerbaijan, Turkmenistan, Tajikistan, and Russia will attend the exhibitions.
Their numbers are growing year after year; they come to Almaty to be among the first to get an idea of ​​global fashion trends and the season's new collections of clothing, footwear, and accessories. This opportunity allows them to interact directly with representatives of participating companies. Buyers evaluate the product range and place pre-orders at competitive wholesale prices. 



The organizers of the Central Asia Fashion and Eliteline exhibitions strive to maintain a high level of event organization and always keep up with the times. "Human capital and the ability to establish business connections are crucial in today's economic reality. Personal contacts and collaborations often become decisive factors for success. In this regard, exhibitions play a particularly important role, helping all sides of the market transform, unite, and find new paths to development," says Metin Arslan, Director of the international exhibition company CATEXPO.



International Interest and Effective B2B Tools
Season after season, the event remains highly popular among buyers from Russia, Kyrgyzstan, and Uzbekistan. Registration is also active among buyers from Kazakhstan. All of them actively take advantage of the entrepreneur support program. This special, free buyer program is a hallmark of the Central Asia Fashion International Fashion Exhibition. This option allows regional buyers from several countries to attend CAF and Eliteline and pre-order clothing, footwear, and accessories without the expense of travel arrangements.



The Autumn 2026 season will once again take place on an impressive exhibition space of over 10,000 square meters, spanning three pavilions at the Atakent Exhibition Center – pavilions 9, 10, and 11. The CAF and Eliteline exhibitions meet modern technological standards. For easy navigation, guests will have access to an interactive 2D pavilion map. It will help them quickly navigate the exhibition space, find exhibits of interest, and keep track of the fashion show schedule and business program. Kiosks with the app will be located at the central entrances and in the organizers' office.

An innovative Show Area and an interactive digital photo zone have been prepared for visitors, creating additional comfort and engaging experiences within the exhibition space. The exhibition's Telegram bot, accessible to all participants, will allow them to quickly receive up-to-date information about the event, view the schedule, and access the exhibitor list. The new season also features a new level of visitor comfort, with a variety of useful locations available for them. 



Another distinctive feature of the event is that it is attended exclusively by representatives of the target audience—buyers, designers, stylists, models, media, and bloggers. The desired impact is achieved through a focus on the offline B2B format and limited access exclusively to fashion retail professionals. This ensures a high level of successful deals. 

Geographic expansion: debuts and return of exhibitors

Companies from Turkey, Kazakhstan, China, Russia, Germany, Italy, Uzbekistan, France, and several other countries will participate in the 38th International Fashion Exhibition Central Asia Fashion Autumn-2026 and the 7th International Exhibition of Footwear, Fur, Leather, and Accessories Eliteline-2026. As usual, buyers will be treated to a wide selection of clothing for all age groups, including evening dresses, sportswear, accessories, lingerie, plus-size clothing, furs, and footwear. 

The autumn season takes on special significance thanks to the Eliteline International Exhibition of Footwear, Fur, Leather, and Accessories, which takes place exclusively during this period. This significantly expands business and purchasing opportunities for both international exhibitors and buyers. The exhibition provides a significant impetus for the growth of the footwear and fur industries in Central Asia.

Euro Shoes is a long-standing partner of the exhibition. This strategic alliance is creating a major industry association consolidating leading market players. During the fall 2026 season, with the support of Eliteline and Euro Shoes, approximately 20 footwear brands from various countries, covering both the mass market and premium segments, will be represented at the venue.

Each season, new brands from different countries join the regular lineup. In the Autumn 2026 season, the Chinese footwear brand Ninety Nine Shoes will debut its new collection at the Eliteline exhibition.

The exhibitions are particularly valuable for the participation of regular exhibitors, who choose them year after year as an effective platform for business development and strengthening business ties. For example, the Kirov Region Export Support Center is a long-standing exhibitor.

In 2025, the Kirov-based shoe brand Lel participated in the event for the first time; in 2026, it will once again join the exhibitors in a shared booth alongside other new companies. French brand Leo & Ugo, expanding its presence in the CIS region, is expected to participate again. The Central Asia Fashion exhibition continues to play a key role in the development strategy of this renowned brand. At CAF Autumn 2026, Leo & Ugo will present new collections reflecting contemporary fashion trends.



Premiere of the show by designer Nail Baikuchukova (NAIYL)

The grand opening of the Autumn 2026 season always attracts a large number of Central Asian fashion industry professionals. Welcome speeches will be delivered by officials, representatives of leading industry organizations, and members of the media community. Over the course of three days, exhibitors from various countries will present their new collections in showrooms and on a transformable catwalk designed specifically for showcasing trendy wardrobe items. Fashion shows featuring professional models annually attract nearly all visitors to the Show Area.

For the first time, the opening ceremony of the Central Asia Fashion and Eliteline exhibitions on July 27 will feature a new collection by renowned Kazakhstani designer Nail Baikuchukov (NAIYL brand). Nail Baikuchukov is one of the most recognizable designers of evening and cocktail fashion in Central Asia. His collections are presented at the region's largest fashion venues, and the brand's outfits are worn by artists, TV presenters, bloggers, and members of the social scene. NAIYL's signature style is elegance, femininity, intricate handcrafting, and a contemporary take on haute couture. The show will feature 11 exclusive looks from the new collection. A special feature of the event will be the participation of bloggers and influencers as models, highlighting the synergy between fashion, media, and the digital industry. The show will undoubtedly be one of the key fashion activations of the exhibition, bringing together representatives of the fashion industry, media, the blogosphere, and the professional community.

Central Asia Fashion: A business program about the future of fashion in Central Asia

For many years, the exhibition's core components have included its business program—a unique expert platform unparalleled in Central Asia. Here, new business models are developed, challenges and trends are discussed, and strategies for the fashion industry's development for the coming seasons are developed. 

A highlight of the business program will be the Consulting Center, which will feature a booth from the "Style Session" Image Stylists' Community. This activity traditionally receives numerous positive reviews from visitors, as it offers not just theoretical advice but concrete, practical solutions that can be immediately implemented: from product analysis and visual merchandising to practical tips on creating commercially successful collections and working with clients. For the Fall 2026 season, the Senior Stylist will be Madi Bekdair, an image stylist and fashion producer with international experience, founder and trainer of the international school of conceptual image stylists "Style Session," and official stylist for Milan Fashion Week, Paris Fashion Week, New York Fashion Week, Amsterdam Fashion Week, and Istanbul Fashion Week. 

Visitors to the exhibition will be able to take advantage of the "Hourly Stylist" service, learn about the latest trends for the Fall/Winter 2026/2027 season, and participate in master classes on fashion, style, and visual image. 

The Central Asian fashion industry is rapidly changing. Artificial intelligence is transforming marketing and sales, consumer behavior is shifting, and local brands are seeking new avenues for growth and scalability. This business conference will address these issues. Over the course of three days, experts, brand representatives, and market leaders will discuss creating commercially successful collections, working with influencers, managing customer loyalty, developing brands through national cultural cues, the prospects of the Central Asian market, and the practical application of AI in the fashion business. Madi Bekdair will deliver a lecture on managing customer loyalty and value in the fashion business; he will explore how to increase customer value and build long-term relationships with customers in a highly competitive environment. 

Natalia Mironova, organizer of the CAF business program, notes that in today's reality, a brand's success depends on more than just its product: "Speed ​​of adaptation, audience understanding, strong marketing, and the ability to utilize new technologies are all important. That's why we're building the program around topics that already impact business performance. The Central Asia Fashion business program evolves annually with the market and becomes increasingly practical. Our goal is to create a space for professional dialogue, sharing experiences, and finding solutions. We want each participant to gain not only new ideas but also tools they can apply in their own business the very next day."

The Central Asia Fashion and Eliteline teams maintain a high level of organization and content quality, flexibly responding to changes in the fashion industry and strengthening interaction with the professional market. Constantly updating formats, expanding the business program, and actively engaging industry experts in dialogue allow the venue not only to reflect current trends but also to position itself as a visionary. This approach fosters the development of the fashion sector in the region, stimulates the exchange of experience, and strengthens partnerships. As a result, the exhibition consistently cements its status as a key B2B platform in Central Asia, home to key business, trend-setting, and procurement processes in the fashion industry.