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Chanel invests in environmentally friendly materials
21.06.2019 1244

Chanel invests in environmentally friendly materials

The French luxury brand continues to follow the principles of environmental support and invests in a chemical industry firm that is exploring the possibilities of liquid silk to replace a number of chemicals in the clothing industry.

Chanel Fashion House has acquired a minority stake in the management of the Boston-based chemical company Evolved by Nature, which adheres to environmental principles and has devised a way to use liquid silk to create high-quality textiles, as an alternative to the chemicals commonly used in this process.

The company's technology allows it to manipulate the proteins of liquid silk, achieving a similar effect that today is achieved only with the use of synthetic chemicals. Thus, a proprietary product can reduce cashmere felting and enhance the performance characteristics of nylon and polyester.

“Right now we are discovering various molecular configurations of silk proteins. The company's goal is to completely eliminate the need for the use of synthetic chemicals, ”says Evolved by Nature CEO Greg Altman.

Investing in Evolved by Nature is Chanel’s next step in supporting the environment. Last year, the fashion house invested in Finnish startup Sulapac, which developed a plastic-like material that is fully biodegradable and can be used in packaging.

The size of investments in Evolved by Nature and Sulapac has not yet been disclosed.

The French luxury brand continues to follow the principles of environmental support and invests in a chemical industry company that is exploring the possibilities of liquid silk to replace a number of chemical ...
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