Chanel invests in environmentally friendly materials
The French luxury brand continues to follow the principles of environmental support and invests in a chemical industry firm that is exploring the possibilities of liquid silk to replace a number of chemicals in the clothing industry.
Chanel Fashion House has acquired a minority stake in the management of the Boston-based chemical company Evolved by Nature, which adheres to environmental principles and has devised a way to use liquid silk to create high-quality textiles, as an alternative to the chemicals commonly used in this process.
The company's technology allows it to manipulate the proteins of liquid silk, achieving a similar effect that today is achieved only with the use of synthetic chemicals. Thus, a proprietary product can reduce cashmere felting and enhance the performance characteristics of nylon and polyester.
“Right now we are discovering various molecular configurations of silk proteins. The company's goal is to completely eliminate the need for the use of synthetic chemicals, ”says Evolved by Nature CEO Greg Altman.
Investing in Evolved by Nature is Chanel’s next step in supporting the environment. Last year, the fashion house invested in Finnish startup Sulapac, which developed a plastic-like material that is fully biodegradable and can be used in packaging.
The size of investments in Evolved by Nature and Sulapac has not yet been disclosed.
The French luxury brand continues to follow the principles of environmental support and invests in a chemical industry company that is exploring the possibilities of liquid silk to replace a number of chemical ...
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Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
Euro Shoes starts on February 18th in Moscow!
The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new names!
Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
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Retail Arithmetic
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How to fire a worker without tears, scandal and trial
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