French luxury house Chanel has decided to change its sales policy for its most popular Classic Flap Bag and Coco Handle in the South Korean market.ypebeast.com.
From now on, South Korean clients of the fashion house will be able to purchase only one bag of each model per year. The new sales policy also applies to small leather goods. Despite the fact that Chanel has raised the prices of its most popular products three times during the year, its products remain in demand among the buyers of fashionable luxury. Resale is becoming an important part of the luxury goods market, and brands are looking for new ways to limit the number of purchases of their products for supporting their exclusivity.
A similar decision was made earlier by the fashion house Hermès, which introduced a limit on the purchase of bags - one person can buy one model of a certain design once a year.
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