Charuel women's clothing chain in 2013 will launch the shoe line for the first time. About this on the sidelines of the largest forum on retail real estate MAPIC 2012 Retailer.ru said Elena Sudakova, Director of Development Charuel.
According to her, the spring-summer collection will include 12 SKUs of women's shoes and ballet flats. As well as clothes, Charuel shoes will be sewn by itself at its own production facility in the Moscow region.
Charuel brand has existed since 1998. The first store of the chain and production were launched in Moscow. Twice a year, Charuel produces three diverse collections of total look women's clothing in the mid-upper price segment. Now the brand has more than 20 stores in Moscow, Novosibirsk, Kirov, Izhevsk and Ukhta, about 500 distribution points. Charuel plans to further develop its own retail network and franchisees in Russia and Europe. Based on materials retailer.ru.