Private accommodation
Russia's largest footwear retailer, Tsentrobuv, has postponed its IPO until spring 2013, but is preparing to conduct a private placement now. As it became known, the company offers pre-IPO-funds to buy back 5-10% of their shares for $ 100-200 million. A big name among shareholders should inspire investor confidence in a public offering, the current owners of the chain are sure. The fact that "Tsentrobuv" is looking for portfolio investors from among Western investment funds, said a source in banking circles. Co-owner of the network Sergey Lomakin specified that 5-10% of the shares could be sold: the current shareholders of the network will proportionally reduce their stakes in the event of a deal. Apart from Mr. Lomakin, the co-owners of the company are considered to be his former partner in the Kopeyka network, Artem Khachatryan (at the end of 2009, they owned approximately 33% of the retailer for two), the founders of Tsentrobuvi, Anatoly Gurevich and Dmitry Svetlov (they have, according to Kommersant , a controlling stake) and the founder of the Pronto-Moscow publishing house Leonid Makaron (may own up to 10%). Now "Tsentrobuv" is already negotiating with several investment funds, says Sergei Lomakin, but stresses that no documents have been signed.
The owners estimate the entire Tsentrobuv at $ 2 billion, and 5-10% at $ 100-200 million, says a source familiar with the retailer's proposal. Centrobuvi's forecast for revenue this year is $ 1,7 billion, that is, the entire chain was estimated at 1,2 annual sales. Morgan Stanley is advising on the deal. A bank spokesman declined to comment.
Tsentrobuv unites more than 950 own and franchised shoe stores under the Tsentrobuv and Centro brands in Russia, Ukraine, Poland and the Baltic States. According to Tsentrobuvi's data, revenue in 2011 amounted to just over $ 1 billion. It is the largest shoe retailer in Russia.
The private placement is interesting for Tsentrobuvi primarily by the emergence of a bright name among shareholders on the eve of the IPO, explains Sergey Lomakin. “This will inspire confidence in investors,” he said. For the first time, Tsentrobuv announced its intention to conduct a public offering in February 2011, the listing was originally planned for the autumn of the same year, but was canceled due to unfavorable market conditions. London and Hong Kong stock exchanges were considered as platforms, where the company expected to raise up to $ 800 million. Renaissance Capital, Morgan Stanley, VTB Capital and Bank of China Investments acted as consultants for the deal. Plans to hold an IPO remain, says Mr. Lomakin, but most likely it will take place in the spring of 2013. “If we decide to do a premium listing (placement of shares, not depositary receipts.), Then it will be 25% of the capital,” he said.
Ex-co-owner of the Victoria group of companies (Victoria, Kvartal, Deshevo chains; sold to Dixy in 2011) Alexander Zaribko says that usually pre-IPO funds invest two to three years before the placement of companies on the exchange.
Alexey Krivoshapko, director of Prosperity Capital Management, believes that the current market situation is unfavorable for both IPOs and pre-IPO investments. His fund received an offer from Tsentrobuvi, but considers the declared value of the shares to be high. The manager of Russia Partners Vladimir Andrienko, who was considering the possibility of buying a minority stake in the chain, also thinks that Tsentrobuvi is overpriced. Other investment funds surveyed by Kommersant, including the American TPG Capital (owns a controlling stake in the Lenta hypermarket chain) and the Swedish East Capital, have not yet seen the retailer's offer.
The proceeds from the sale of the minority package will be directed by Tsentrobuv to the development of the network in the CIS and Europe, says Sergey Lomakin. By the end of 2012, the number of Centro stores in Poland and Ukraine will be increased to 65 and 100, respectively, in 2013 it is planned to double the number of outlets, including through M&A transactions, writes Kommersant.
The UPGRADE Fashion Conference at UPGRADE Retail 2025 will bring together Fashion market participants
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TJ Collection supports the "green agenda" in fashion
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PETER KAISER Academy
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Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
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Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
Euro Shoes starts on February 18th in Moscow!
The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new names!
Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
How to Conduct an Effective Strategy Session for a Shoe Business?
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor (area more than 400 m²). By the end of 2024, openings are planned in the Botanica Mall mixed-use complex on the 1st floor (area more than 400 m²) and in the ODIPARK shopping center on the 1st floor (area more than 300 m²). In 2025, the brand plans to continue to expand its network of branded salons in a new concept through consistent and methodical openings in new shopping centers and rebranding of current salons with relocation to larger areas.
Louis Vuitton opens a new factory in Italy
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The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main meeting place for fashion brands and buyers.
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Turkish brand Vaneda on Euro Shoes
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The Euro Shoes@CAF exhibition will be held in Almaty
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We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Current techniques in lighting a shoe store
Today, walking through the galleries of shopping centers, we see a variety of formats of offline stores. New concepts of retail spaces attract with an individual, memorable design. In a certain sense, they are an element of the show, a tool through which the buyer receives a new and interesting experience. Together with SR expert in the field of lighting technology in retail, Tatyana Ryzhova, we will look at current lighting design techniques for modern shoe stores, which we will see more and more often in new retail outlets in the near future.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
