Detsky Mir Group notes that in just six months since the launch, more than 3 million people have downloaded the mobile application for the network of children's goods. The situation of the coronavirus pandemic only accelerated this process.
Over the six months since the start of the project, in December 2019, more than 15 million application launches were recorded on customers’s mobile devices, and the daily active audience has already exceeded 300 users, according to a press release from Detsky Mir Group. Download statistics show that for mobile devices with Android OS approximately 000% of installations, for devices with iOS - about 70%.
In the six months since the launch, more than 5 million orders were issued through the Detsky Mir mobile application, which is half of all online orders. The most popular categories of goods for users of the mobile application: clothes and shoes, toys, food and personal hygiene products for children.
For participants of the Detsky Mir loyalty program, such options as the current balance, debiting bonuses, and transaction history are available in the application. In the near future, a single user account is being launched with the detmir.ru website.
“The launch of the mobile application is the next step of the Children's World towards the development of the company's digital products. The application was in demand and quickly gained popularity among buyers. In a pandemic, audience growth accelerated even more. Now half of the orders of the online store are made in the mobile application. All this motivates our team of designers, developers and marketers to develop the product even faster, ”said Michael Geletsyan, director of the digital product of Detsky Mir Group.
Group of companies "Detsky Mir" It unites the federal retail network of Detsky Mir stores, the PVZ Detmir, ELC (in Russia) and ABC chain of stores, as well as the Zoozavr network of pet products. As of March 31, 2020, the Detsky Mir chain of stores is represented by 772 stores located in 297 cities of Russia, Kazakhstan and Belarus, the Detmir PVZ chain has 5 stores. The ELC retail network in Russia is represented by 46 stores, the ABC network - 12 stores. The network of products for animals "Zoosaurus" is represented by 11 stores. The total sales area of the stores of the Group of Companies is 847 thousand square meters. m
Shareholders of the Company: PJSC AFK Sistema - 33,38%; Russian-Chinese Investment Fund (RCIF) - 9,0%, free float - 57,62%.