Puma summed up the results of the second quarter of 2014, according to which net profit fell by 76,2% to 4,2 million euros. Revenue decreased by 5,8% compared to the previous year and amounted to 652,2 million euros.
The main reason for this state of affairs is the increase in tax rates, brand representatives explain. They predict that the situation will improve in the second half of the year. The head of Puma, Björn Gulden, emphasizes that there is steady growth ahead. At the same time, the current results are quite satisfied with the top manager.
The sporting goods manufacturer recently signed a new contract with Arsenal Football Club. In addition, the company has launched a massive advertising campaign featuring sports stars. Against this backdrop, Puma is counting on profit.