Choo 24: 7
17.05.2012 3084

Choo 24: 7

Jimmy Choo Launches New Internet Project

The new brainchild of Jimmy Choo works by analogy with the Art of the Trench Burberry and Uniqlooks Uniqlo. You can upload a photo of yourself wearing Jimmy Choo shoes to the site Сhoo247.com, accompanied by a commentary about what you are going to do in it, this shoe. Pictures can be sorted by popularity, novelty, give them "hearts", share them on Facebook, Pinterest, Google Plus, Twitter and buy shoes and bags that are involved in them.

The very combination of words "Choo 24: 7" appeared in the name of the site not for the first time. This was the name of the collection of footwear of basic models, released by the brand in 2010. A scandal was associated with this shoe: the advertising campaign of that collection angered Style.com photographer Tommy Tone by the similarity to his photographs.

Another similarity to Art of the Trench and a kind of response to Tommy Ton - the company invited another famous street fashion photographer Eddie Newton from Mrnewton.net to participate in the project to create unique photos for the site. Recall that blogger Scott Schumann collaborated with the brand in the Burberry project.

So far, in terms of activity and the number of "style makers" on this site, Moscow and St. Petersburg are lagging behind - our compatriots from these cities have uploaded only three photos, writes vogue.ru.

Jimmy Choo launched a new Internet project The new brainchild of Jimmy Choo works similarly to the project Art of the Trench Burberry and Uniqlooks Uniqlo. You can upload your photo to ... on Shoo247.com
5
1
Rating

Latest News

Vietnam begins trade talks with US over tariffs

Vietnam and the United States have formally begun talks over the Trump administration's threat to impose a 46% tariff on goods from the Southeast Asian country.
25.04.2025 258

Lamoda Sport to support Moscow Half Marathon participants

Lamoda Sport has prepared for the main Moscow race and placed a corner with sportswear and footwear in Luzhniki. On April 27, the Moscow…
25.04.2025 179

Birkenstock has updated two hit models from its collection for the summer season

Birkenstock has updated two of its most popular models with the introduction of the Boston Nova and London Nova closed-toe clogs.
24.04.2025 401

Gucci Loses Sales, Takes Kering Group Down With It

Sales at Kering Group luxury brand Gucci fell 2025% to €25 billion in the first quarter of 1,57. That's well below analysts' estimates of €XNUMX billion.
24.04.2025 328

Spain reports decline in footwear sales

The Spanish leather and footwear industry has seen its sales fall for the fourth month in a row. According to the National Statistics Institute (INE), in February 2025 the sector's turnover index (ICN) fell by 7,4% compared to the previous…
23.04.2025 314
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning