Jimmy Choo Launches New Internet Project
The new brainchild of Jimmy Choo works by analogy with the project Art of the Trench Burberry and Uniqlooks Uniqlo. You can upload your picture in Jimmy Choo shoes to Сhoo247.com, equipped with a comment about what you are going to do in this shoe. Pictures can be sorted by popularity, novelty, put “hearts” on them, share them on Facebook, Pinterest, Google Plus, Twitter and buy shoes and bags involved in them.
This combination of words “Choo 24: 7” did not appear in the site name for the first time. That was the name of the collection of shoes of basic models released by the brand in 2010. A scandal was associated with this shoe: the advertising campaign of that collection outraged Style.com photographer Tommy Tone to resemble his photograph.
Another resemblance to Art of the Trench and a peculiar answer to Tommy Thon - the company invited to participate in the project of another famous street fashion photographer Eddie Newton from Mrnewton.net to create unique photos for the design of the site. Recall that in the Burberry project, blogger Scott Schumann collaborated with the brand.
So far, Moscow and St. Petersburg are lagging behind in activity and in the number of “stylemakers” on this site - our compatriots from these cities have uploaded only three photos, writes vogue.ru.