Jimmy Choo Launches New Internet Project
The new brainchild of Jimmy Choo works by analogy with the Art of the Trench Burberry and Uniqlooks Uniqlo. You can upload a photo of yourself wearing Jimmy Choo shoes to the site Сhoo247.com, accompanied by a commentary about what you are going to do in it, this shoe. Pictures can be sorted by popularity, novelty, give them "hearts", share them on Facebook, Pinterest, Google Plus, Twitter and buy shoes and bags that are involved in them.
The very combination of words "Choo 24: 7" appeared in the name of the site not for the first time. This was the name of the collection of footwear of basic models, released by the brand in 2010. A scandal was associated with this shoe: the advertising campaign of that collection angered Style.com photographer Tommy Tone by the similarity to his photographs.
Another similarity to Art of the Trench and a kind of response to Tommy Ton - the company invited another famous street fashion photographer Eddie Newton from Mrnewton.net to participate in the project to create unique photos for the site. Recall that blogger Scott Schumann collaborated with the brand in the Burberry project.
So far, in terms of activity and the number of "style makers" on this site, Moscow and St. Petersburg are lagging behind - our compatriots from these cities have uploaded only three photos, writes vogue.ru.