Choo 24: 7
17.05.2012 1760

Choo 24: 7

Jimmy Choo Launches New Internet Project

The new brainchild of Jimmy Choo works by analogy with the project Art of the Trench Burberry and Uniqlooks Uniqlo. You can upload your picture in Jimmy Choo shoes to Сhoo247.com, equipped with a comment about what you are going to do in this shoe. Pictures can be sorted by popularity, novelty, put “hearts” on them, share them on Facebook, Pinterest, Google Plus, Twitter and buy shoes and bags involved in them.

This combination of words “Choo 24: 7” did not appear in the site name for the first time. That was the name of the collection of shoes of basic models released by the brand in 2010. A scandal was associated with this shoe: the advertising campaign of that collection outraged Style.com photographer Tommy Tone to resemble his photograph.

Another resemblance to Art of the Trench and a peculiar answer to Tommy Thon - the company invited to participate in the project of another famous street fashion photographer Eddie Newton from Mrnewton.net to create unique photos for the design of the site. Recall that in the Burberry project, blogger Scott Schumann collaborated with the brand.

So far, Moscow and St. Petersburg are lagging behind in activity and in the number of “stylemakers” on this site - our compatriots from these cities have uploaded only three photos, writes vogue.ru.

Jimmy Choo launched a new Internet project The new brainchild of Jimmy Choo works similarly to the project Art of the Trench Burberry and Uniqlooks Uniqlo. You can upload your photo to ... on Shoo247.com

Latest News

Vintage and futurism meet in the new Salvatore Ferragamo shoe collection

For the Italian luxury brand Salvatore Ferragamo's new Spring / Summer'21 collection, creative director Paul Edru drew inspiration from Alfred Hitchcock's thrilling films. And the most cinematic part of the collection is shoes, ...
29.09.2020 24

Vivienne Westwood and Asics project continues

The updated version of the Asics Gel Kayano 26 in collaboration with Vivienne Westwood went on sale on September 28. The model is distinguished by the presence of a mesh that completely covers the knitted upper of the shoe and is regulated by a special fastener.
28.09.2020 51

Portal and 2MOOD release a joint collection of clothing and shoes

Two young Russian brands 2MOOD and Portal have teamed up to create a stylish feminine look for this fall. Portal presented its vision of current shoe models and proposed 5 silhouettes - pumps in retro style, wide ...
28.09.2020 77

A presentation of the High Safety footwear and Leon Krayfish took place in Moscow

The presentation of the collection of new safety footwear, created in collaboration between High Safety and the Russian designer of the founder of the NotMySize footwear brand Leon Krayfish, took place on Friday in Moscow at the NotMySize store located in the Khlebozavod space.
28.09.2020 197

Moscow Central Department Store fined for violation of mask regime

Moscow authorities fined the main luxury store in the capital, TSUM, 1 million rubles for violating the mask regime. This was announced by the head of the department of trade and services of the city of Moscow Alexei Nemeryuk.
25.09.2020 365
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning