Often, judicial decisions become an excuse for fashion brands to stop the dispute, but this is not the case of Christian Louboutin, WWD writes.
French luxury shoe brand whose brand name is red sole, despite recent statement General Counsel of the European Court of Justice in Luxembourg, Macej Spoonar on the illegitimacy of the monopoly of Christian Louboutin on the use of the red sole, continues to assert its right to exclusive.
To do this, the brand took an original move, speaking to an audience in court. Representatives of the brand stated that they did not agree with the opinion of Mr. Spunar and indicated that Christian Louboutin had made a lot of marketing efforts to ensure that the red sole was associated with consumers with their brand.
The company said it did not perceive the statement by Spunar's lawyer as a blow or failure to defend his rights to the famous red sole, as in the end it only strengthens his rights.
The idea to produce shoes with red soles came to the French designer Christian Louboutin, at a time when he was dissatisfied with the appearance of one of his models, because of which he painted her sole with red nail polish. This changed the appearance of the shoes, so the brand red soles of “louboutin” appeared.