Christian Louboutin Defends Its Red Sole Monopoly Position
13.02.2018 2488

Christian Louboutin Defends Its Red Sole Monopoly Position

Often, judicial decisions become an excuse for fashion brands to stop the dispute, but this is not the case of Christian Louboutin, WWD writes.

French luxury shoe brand whose brand name is red sole, despite recent statement General Counsel of the European Court of Justice in Luxembourg, Macej Spoonar on the illegitimacy of the monopoly of Christian Louboutin on the use of the red sole, continues to assert its right to exclusive.

To do this, the brand took an original move, speaking to an audience in court. Representatives of the brand stated that they did not agree with the opinion of Mr. Spunar and indicated that Christian Louboutin had made a lot of marketing efforts to ensure that the red sole was associated with consumers with their brand.

The company said it did not perceive the statement by Spunar's lawyer as a blow or failure to defend his rights to the famous red sole, as in the end it only strengthens his rights. 

The idea to produce shoes with red soles came to the French designer Christian Louboutin, at a time when he was dissatisfied with the appearance of one of his models, because of which he painted her sole with red nail polish. This changed the appearance of the shoes, so the brand red soles of “louboutin” appeared.

Often court decisions become an excuse for fashion brands to end a dispute, but this is not the case for Christian Louboutin, writes ...
5
1
Rating

Latest News

Lacoste wants to take direct control of its shoe business

French clothing and footwear manufacturer Lacoste is preparing to buy out the shares of its partner, the British group Pentland, in a joint venture that was created in 2018 to develop the footwear sector…
21.04.2025 169

LVMH CEO Bernard Arnault Calls for 'Free Trade Zone' Between Europe and US

French luxury giant LVMH is facing new tariffs announced by President Donald Trump after his return to the White House and has expressed hope that European leaders will negotiate "reasonably" with the US administration, writes…
21.04.2025 173

Tamaris Presents Men's Footwear Collection for Spring/Summer 2025

In the spring-summer 2025 season, the German shoe brand Tamaris is expanding its range with a line of men's shoes TMRS MEN, which includes stylish and comfortable models for urban…
18.04.2025 420

The marking failed

Izvestia published an article that cites figures showing how the data on the volume of Russian footwear production in the Honest Sign system diverges from Rosstat data. Thus, for the 3rd quarter of 2024, in the identification system…
18.04.2025 400

Jonathan Anderson Appointed Creative Director of Dior Homme

Jonathan Anderson is the new creative director of Dior Homme, Bernard Arnault, chairman and CEO of LVMH, which owns…
17.04.2025 402
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning