Soho
What is stopping online commerce?
31.07.2012 2901

What is stopping online commerce?

The volume of online sales in Russia will grow fivefold by 2020 - up to $ 50 billion, analysts from the venture capital firm Fast Lane Ventures and the consulting company East-West Digital News predict. But despite the fairly rapid growth rates, it will take us decades to reach the current level of the e-commerce market leader - the United States.

According to Fast Lane Ventures, in 2010-2011 the volume of e-commerce in Russia grew by $ 2 billion - to $ 10,5 billion, by 2015 it will increase to $ 23-30 billion. However, this is only 5% of the total retail trade, then as in the USA and Western European countries this figure is now 7-9%, and in the UK it has recently exceeded 10%. In the US, about the same as ours, the level of distribution of sales via the Internet was in 2008, the researchers note. And last year, the volume of online trade in the United States has already reached $ 202 billion.

In market research, Fast Lane Ventures surveyed over 80 analysts and CEOs. In their consolidated opinion, the acceleration of the growth of e-commerce in Russia will be facilitated by the reduction in the cost of delivery and development of the Internet in the country. Low broadband penetration and logistics shortcomings are now the industry's main concerns. In 2011, only 15% of Russia's adult population made purchases online. Logistics and delivery are still challenging in the regions, and large retailers can afford to overcome this barrier with their own logistics facilities and by setting up warehouses and sorting centers.

A study by Fast Lane Ventures says that Russians made 89 million orders of goods last year, of which 45 million were orders from the regions. According to VTsIOM, our online shoppers spent an average of 2011 rubles on online purchases in 3500. Among the factors hindering the growth of this market, experts also name the low level of distribution in the country of non-cash payment methods, with the help of which most transactions are made on the network, and the lack of qualified personnel in the industry. Investment activity is growing rapidly, but examples of payback of projects are rather an exception, and the situation will remain so, at least in the short term, analysts conclude.

Among European countries, Russia in 2011 ranks fifth in terms of Internet sales after Great Britain ($ 80 billion), France ($ 50 billion), Germany ($ 35 billion) and Italy ($ 11 billion). In other European countries, online sales are much lower due to the difficult economic situation in the region, according to Fast Lane Ventures. Analysts at the venture capital firm predict that by 2013 there will be 90 million Internet users in Russia. Earlier, analysts from the Poston Consulting Group calculated that the contribution of the Internet to Russia's GDP in 2010 was 1,9% (835 billion rubles), this figure takes into account not only online sales of goods and services, but also investments in the industry. The newspaper "Moscow News" writes about this.

Online sales in Russia will grow five times by 2020 - up to $ 50 billion, analysts at venture capital firm Fast Lane Ventures and consulting firm East-West Digital News predict. But despite ...
5
1
Rating

Latest News

Geox chose actress and TV presenter Yulia Vysotskaya as brand ambassador

The Italian brand Geox presented its first brand ambassador in Russia, actress and TV presenter Yulia Vysotskaya, and presented a new capsule collection of shoes and accessories for the spring-summer 2023 season, on which Geox designers worked…
09.12.2022 265

In St. Petersburg and the region, the volume of commissioning of warehouse real estate approached a record

According to the consulting company Nikoliers, in 2022, about 343 sq. m of quality warehouse space. This is 2,1 times higher than the figure for the whole of 2021, when…
08.12.2022 322

Uzbek shoemakers gather at Euro Shoes

Yan Belyaev, founder of the Euro Shoes premiere collection exhibition, and Uzcharmsanoat Fahriddin Boboev, chairman of the Association of Footwear Manufacturers of Uzbekistan, met at the BIOT-2022 international exhibition in Moscow and confirmed the importance of participation…
08.12.2022 253

Bata launches shoe collection made from recycled plastic bottles

Bata presented a collection of their Power brand called Love Ocean. The collection includes athletic-style shoes with lightweight and breathable uppers made from recycled single-use plastic bottles.
07.12.2022 306

Stores of Turkish brands will open instead of Mark & ​​Spencer and Gap in Russia

Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & ​​Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
07.12.2022 491
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning