Clarks Gathers Leg Feet Data Using iPad
03.06.2015 4101

Clarks Gathers Leg Feet Data Using iPad

Clarks shoe store chain has developed, patented, and is already implementing an innovative system for determining foot sizes using the iPad.

The equipment allows you to measure the legs of adults and the smallest buyers in two seconds and just as quickly choose the right shoes.

Clarks management also pursued another goal - the collection of invaluable data on the features of the legs of buyers from different countries. For many decades, Clarks from time to time sent employees on a special expedition around the world, the results of which were analyzed and used during the development of the next shoe collection, taking into account the characteristics of a particular region, age groups, predisposition to obesity and other details. Now, Clarks' innovative invention not only measures the length and width of legs, but also sends all the information received anonymously to the company's head office.

Clarks shoe chain has developed, patented and is already implementing an innovative system for determining the size of the foot using a tablet ...

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