Clarks Spring/Summer 26 advertising campaign. Photo: Fashionunited / Clarks
Clarks reports sales decline and profitability growth
Last year, British brand Clarks sold 29,5 million pairs of shoes, 500,000 fewer than its 2024 target. Revenue fell 3,3% to £871,5 million. Meanwhile, the company recorded a net profit of £31,1 million, compared to a loss of £39,3 million in 2024. Inventory levels also decreased, reports Laconceria.it.
Clarks attributed profitability to "strict cost control" and the optimization of global operations, including the closure of its Dutch distribution center. Costs for IT, logistics, personnel, and product were also reduced.
At the same time, performance in the direct-to-consumer channel improved as the economic situation forced the British brand, like others, to focus on product and price.
The company stated that it expects positive momentum across the business to continue in 2026, as Clarks footwear remains in demand in many global markets. Planned investments include expansion into new markets, including through the opening of new stores and distribution centers.
According to Clarks documents, new "flagship products" will be released in 2025 to meet consumer demand for comfortable everyday footwear. In 2025, the company launched the lifestyle brand Cloudsteppers.
This week, Clarks announced the launch of its UK marketplace, Brands Now at Clarks, featuring over 100 partner brands.
Clarks CompanyFounded in 1825 by Quaker brothers Cyrus and James Clark, the company is currently controlled by Viva Goods, a Hong Kong-listed investment company run by Li Ning, a former Chinese gymnast. The Clark family retains a minority stake.
Last year, British brand Clarks sold 29,5 million pairs of shoes, 500,000 fewer than its 2024 target. Revenue fell 3,3% to £871,5 million. Meanwhile, the company recorded…
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PETER KAISER - the best brand of 2025!
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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