Coach Choses Michael B. Jordan
09.01.2019 3921

Coach Choses Michael B. Jordan

American luxury apparel and accessories brand Coach has announced the launch of a global campaign for its spring 2019 menswear line. The face of the campaign is renowned actor and director Michael B. Jordan (Black Panther, Fruitvale Station). 

In pictures taken in the desert near Los Angeles, Jordan poses with a van and a vintage car in a fleece zip sweatshirt and leather jacket. In the frame, you can see the new models of Coach men's bags - Signature Rivington Backpack, Rivington Belt Bag and Metropolitan Carryall. 


To create an advertising campaign, the brand invited photographer Craig McDean, stylist Jane How, creative director Fabien Baron, makeup artist Carola Gonzalez and hair stylist Jove Edmond (Jove Edmond).

The start of the spring collection was accompanied by the launch of a new fragrance for men, whose face also became Michael B. Jordan. 

Coach Is an American fashion house founded in 1941, specializing in the production of luxury clothing and accessories. The brand is marketed in over 55 countries through boutiques, franchises, wholesales and the coach.com online store.

Coach, an American luxury clothing and accessories brand, has announced the launch of a global advertising campaign for its men's 2019 spring line. The face of the campaign was a famous actor and director ...
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