Converse has placed winter shoes in booths that can be opened "in an emergency"
Converse is one of the brands that are ready to use the most non-standard methods of promoting their products, the main thing for it is to remain interesting and adequate for young people. Recently, the brand launched a new campaign in the UK called "In case of emergency" to promote its winter shoe line - new pairs of boots were placed in special red boxes, from where they can be taken out and taken away "in case of emergency." literally any passer-by.
But this is not just giving gifts to everyone. Anyone who finds such a booth with a pair of shoes can take a picture of the find and post a picture on the brand’s Facebook page. Among the lucky ones, three tickets to the legendary 100 Club will be raffled. You can take the found pair for yourself - the trick is that the red boxes are located in such places (in the middle of a not too clean area or directly in a puddle) that when they get there, the participants will clearly want to change their shoes to a drier and more comfortable one.
Converse also instills in its admirers a spirit of solidarity and concern for others - if a participant makes an effort on himself and leaves a pair of shoes in boxing, he gives another chance to photograph it and also take part in the drawing. If the box is found empty, you can write a short message about it on Twitter. Converse promises to play other pairs of winter boots between such "unlucky lucky ones." Based on materials from the popsop website.
Converse is one of the brands that are ready to use the most non-standard methods of promoting their products, the main thing for it is to remain interesting for young people and ...
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Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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