Converse is one of the brands that are ready to use the most non-standard methods of promoting their products, the main thing for it is to remain interesting and adequate for young people. Recently, the brand launched a new campaign in the UK called "In case of emergency" to promote its winter shoe line - new pairs of boots were placed in special red boxes, from where they can be taken out and taken away "in case of emergency." literally any passer-by.
But this is not just giving gifts to everyone. Anyone who finds such a booth with a pair of shoes can take a picture of the find and post a picture on the brand’s Facebook page. Among the lucky ones, three tickets to the legendary 100 Club will be raffled. You can take the found pair for yourself - the trick is that the red boxes are located in such places (in the middle of a not too clean area or directly in a puddle) that when they get there, the participants will clearly want to change their shoes to a drier and more comfortable one.
Converse also instills in its admirers a spirit of solidarity and concern for others - if a participant makes an effort on himself and leaves a pair of shoes in boxing, he gives another chance to photograph it and also take part in the drawing. If the box is found empty, you can write a short message about it on Twitter. Converse promises to play other pairs of winter boots between such "unlucky lucky ones." Based on materials from the popsop website.