Converse is one of the brands that are ready to apply the most non-standard methods of promoting their products, the main thing for it is to remain interesting and adequate for young people. Recently, the brand launched a new campaign in the UK called “In case of emergency” to promote the winter shoe line - new pairs of boots were placed in special red boxes, from where they could be taken out and carried away “in an emergency” literally any passerby.
But this is not just giving gifts to everyone. Anyone who finds such a booth with a pair of shoes can take a picture of the find and post a picture on the brand’s Facebook page. Among the lucky ones, three tickets to the legendary 100 Club will be raffled. You can take the found pair for yourself - the trick is that the red boxes are located in such places (in the middle of a not too clean area or directly in a puddle) that when they get there, the participants will clearly want to change their shoes to a drier and more comfortable one.
Converse also instills in its admirers a spirit of solidarity and concern for others - if a participant makes an effort on himself and leaves a pair of shoes in boxing, he gives another chance to photograph it and also take part in the drawing. If the box is found empty, you can write a short message about it on Twitter. Converse promises to play other pairs of winter boots between such "unlucky lucky ones." Based on materials from the popsop website.