Converse youth brand unveiled a new spring capsule collection. The Converse All Star Andy Warhol Collection has combined male and female models with Andy Warhol prints.
“With this collection, we aim to support and foster the innovative artistic expression that characterizes both Converse and Andy Warhol,” says Damien Silver, CEO of Converse All Star Design. - Andy Warhol is famous for creating art inspired by American pop culture symbols, and he was the first to use the Chuck Taylor All Star as a blank canvas for his work. This shared creative story became the basis of our collaboration with Warhol. "
“The Foundation is pleased to celebrate the launch of the Converse Andy Warhol collection and is proud to announce that part of the proceeds from the sale is being transferred to the Foundation. That will mean nearly $ 250 million in grants supporting contemporary art, ”says Michael Herman, Andy Warhol Foundation. “This unique collaboration honors the artist’s enduring legacy, which inspires us not to attach much importance to conventions and is proud to be what we want to be.”
Converse All Star Andy Warhol Collection is already available in Moscow in Converse concept stores.
Recall that the Converse brand was founded in 1908. Converse is an 100% subsidiary of Nike and positions itself as a "true American company." Converse sells its products in 160 stores in different countries, as well as in 67 own stores in the USA. The official representative of the brand in Russia is Amersport.