Converse launches Andy Warhol print sneakers
Converse youth brand unveiled a new spring capsule collection. The Converse All Star Andy Warhol Collection has combined male and female models with Andy Warhol prints.
“With this collection, we aim to support and foster the innovative artistic expression that characterizes both Converse and Andy Warhol,” says Damien Silver, CEO of Converse All Star Design. - Andy Warhol is famous for creating art inspired by American pop culture symbols, and he was the first to use the Chuck Taylor All Star as a blank canvas for his work. This shared creative story became the basis of our collaboration with Warhol. "
“The Foundation is pleased to celebrate the launch of the Converse Andy Warhol collection and is proud to announce that part of the proceeds from the sale is being transferred to the Foundation. That will mean nearly $ 250 million in grants supporting contemporary art, ”says Michael Herman, Andy Warhol Foundation. “This unique collaboration honors the artist’s enduring legacy, which inspires us not to attach much importance to conventions and is proud to be what we want to be.”
Converse All Star Andy Warhol Collection is already available in Moscow in Converse concept stores.
Recall that the Converse brand was founded in 1908. Converse is an 100% subsidiary of Nike and positions itself as a "true American company." Converse sells its products in 160 stores in different countries, as well as in 67 own stores in the USA. The official representative of the brand in Russia is Amersport.
Converse youth brand has presented a new spring capsule collection. Converse All Star Andy Warhol Collection has combined men's and women's sneakers with Andy's prints ...
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Global footwear production down by 1,5 billion pairs in 2023
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
The business program of the EURO SHOES exhibition will take place on August 28
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Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
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PETER KAISER IS BACK! The oldest shoe brand in Europe will again be presented in Russia, Caprice Vostok CEO Viktor Kunz spoke about this in an exclusive interview with SR
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Louis Vuitton opens a new factory in Italy
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Health and comfort in Relax Anatomic dress shoes
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CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands
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The Euro Shoes@CAF exhibition will be held in Almaty
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Sales through marketplaces. Growth points and pitfalls
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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