Rieker
Converse Launches Made By You Campaign
04.03.2015 4219

Converse Launches Made By You Campaign

Converse, an American shoe manufacturer, has launched the global Made by you campaign for the iconic Chuck Taylor All Star sneaker, which will soon celebrate its centenary. In the new campaign, the authors tried to convey the idea that it is the owners who make each pair of sneakers truly unique.

Recall that Converse has been operating in the market since 1908, in 1915 sports shoes appeared in the assortment of the company, and in 1917 the brand of footwear for basketball players All Star appeared, which laid the foundation for the rapid development of the manufacturer. Sports star Chuck Taylor has become the face of the brand, and since then his name has been inextricably linked with the iconic trademark.

As part of the spring campaign of 2015, Converse gathered around the world favorite and uniquely reflecting the inner world Chuck Taylor All Star sneakers, each pair of which tells the story of their transformation - from a “blank canvas” to a self-portrait of the owner.

“Converse has put together a unique collection of Chuck Taylor All Star 'portraits', reflecting the endless variety and freedom of expression of their owners, from musicians to artists, skaters to fashion industry, and unknowns to celebrities. These portraits are a modern lens through which the unique and diverse world they live in is visible, ”said Ian Stewart, vice president of marketing for Converse.

Converse, an American shoe manufacturer, has launched the global Made by you campaign for the iconic Chuck Taylor All Star sneaker, which will soon celebrate its centenary. In the new campaign ...
5
1
Rating

Latest News

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 176

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 132

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 180

US retail shoe prices up 8% in 5,7 months

According to the Footwear Distributors and Retailers Association of America (FDRA), shoe prices increased by 2022% in the first eight months of 2021 compared to the same period in 5,7. This growth is the most significant in recent…
25.09.2022 177

Salvatore Ferragamo changed the logo

The Italian luxury shoe and accessories brand Salvatore Ferragamo, following the latest trend of high fashion houses, has shortened its name, leaving only the name of its founder in the logo…
23.09.2022 263
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning