Converse, an American shoe manufacturer, has launched the global Made by you campaign for the iconic Chuck Taylor All Star sneaker, which will soon celebrate its centenary. In the new campaign, the authors tried to convey the idea that it is the owners who make each pair of sneakers truly unique.
Recall that Converse has been operating in the market since 1908, in 1915 sports shoes appeared in the assortment of the company, and in 1917 the brand of footwear for basketball players All Star appeared, which laid the foundation for the rapid development of the manufacturer. Sports star Chuck Taylor has become the face of the brand, and since then his name has been inextricably linked with the iconic trademark.
As part of the spring campaign of 2015, Converse gathered around the world favorite and uniquely reflecting the inner world Chuck Taylor All Star sneakers, each pair of which tells the story of their transformation - from a “blank canvas” to a self-portrait of the owner.
“Converse has put together a unique collection of Chuck Taylor All Star 'portraits', reflecting the endless variety and freedom of expression of their owners, from musicians to artists, skaters to fashion industry, and unknowns to celebrities. These portraits are a modern lens through which the unique and diverse world they live in is visible, ”said Ian Stewart, vice president of marketing for Converse.