Converse made the legendary sneakers dance
In the advertising campaign of the shoe brand, geniuses of creative art put together a live ensemble in almost 500 sneaker models.
The Perfect Fools team of creators from Stockholm and Amsterdam has launched another video called The Canvas Experiment as part of the Converse brand advertising campaign. The Canvas project is a large stand that looks like an ordinary showcase from a distance. But upon closer inspection, you can see a huge number of "pixels" - 480 branded Chuck Taylor All Stars sneakers, which, moreover, also spin in all directions when a person approaches or during any kind of activity next to them.
The CONVERSE CANVAS CAMPAIGN advertising campaign itself is a series of 30-second spots demonstrating the “contact” of shoes with people. The latest Perfect Fools movie to complete this ad series consists of a mix of recordings from the process of creating a project and frames from the best bits.
A Canvas showcase, 20 pairs of sneakers and 24 wide, weighs 400 kilograms. Under each shoe model is a motor that makes the sneaker rotate 180 degrees.
The creators of the grandiose "sneaker" display case specially placed it under the low-resolution screen. It is this detail that allows shoes to “dance”, interacting with the movements of people who are nearby. And when you connect Canvas to a webcam, the stand is able to reflect the entire human silhouette. An unusual pattern is created due to the three-color coloring of the sneaker: red and blue on the sides of the model and white in the middle.
As part of the campaign, Converse also asked three designers to create thematic advertising elements. So, the German collective Mentalgassi presented its abstract version of the flag, made using photographic materials, graphic details and various color layers. Dutch artist Diederik Kraaijeveld assembled sneakers from elements of wooden floor coverings of the basketball court. The third work was presented by the French designer Olivia Fremineau, who embodied the spirit of brand independence in an interesting mix of photography with an art installation.
All the work of the designers was exhibited at the Converse party in early June. During the campaign, two windows with dancing sneakers were displayed at the largest Converse retailers, the Paris Courier and the Converse Store in Berlin. Currently, Canvas display cases amaze passersby in Barcelona, Madrid and Milan. This summer, "live" sneakers are expected to visit the UK.
Recall, the Perfect Fools creative agency created brilliant campaigns for brands such as Coca-Cola, Nike, McDonald's, Saab, Samsung, Electrolux and Kraft Foods, writes sostav.ru
In the advertising campaign of the shoe brand, the geniuses of creative art have assembled a live ensemble of almost 500 models ...
Wildberries increased turnover in the 1st half of 2021 by 70%
According to the results of the first half of 2021, the sales turnover of the online retailer Wildberries increased by 70% year-on-year, and amounted to 303 billion rubles. The growth in sales of goods in pieces amounted to 82%, - noted in a press release ... 02.08.2021 111
World Footwear 2021 Yearbook: 2020 has been a tough year for the global footwear industry
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Adidas x Lego has released a new collection of Ultraboost DNA sneakers for adults and kids
The design of the latest sneaker collection created by the adidas and Lego collaboration is firmly associated with the most famous children's designer. Like the previous adidas x Lego collections, the models in this line feature a heel counter with ... 01.08.2021 132
YouTube Shoes Report: what awaits us in August?
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A laboratory for testing labeled goods appeared in Russia
The Association of Retail Companies, the TrekMark company and the operator of the national labeling system, Honest Sign, have opened a laboratory for testing labeling codes on goods. The center appeared on behalf of the Ministry of Industry and Trade on the basis of ... 30.07.2021 272
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Japanese brand of massage shoes Kenkoh enters the Russian market
Japanese massage shoe brand Kenkoh has announced plans to launch a franchise project in Russia. With the development of the project, Russian consumers will be able to access a wide range of Kenkoh therapeutic sandals - by far the most fashionable therapeutic footwear. Kenkoh shoes are very popular in America, Europe and the Middle East, and recently the company entered the Indian market. Kenkoh plans to conquer the Russian market - to cover all major cities of the country.
AXA SHOES presents innovative and very comfortable indoor shoes from Italy
Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and increase the number of lucky people per square kilometer of our country exponentially.And all because we have what you are looking for and so rarely find. These are your dream sneakers!
We bring to your attention the Italian home slippers AXA SHOES.
The Tamaris Experience
The independent entry of a foreign brand into the Russian market is always associated with certain risks and pitfalls, which not everyone knows about. Omitting the bureaucratic and legal intricacies of discoveries, the main one is the risk of delay in equipment deliveries, difficulties in construction control and other problems. In this article, we would like to reveal the topic of why it is profitable for a foreign brand to open with the participation of a local equipment supplier.
TRIEN shoes at EuroShoes.Market
Our wholesale marketplace is constantly updating the assortment, as well as adding new brands of shoes. And this time we are in a hurry to present you the TRIEN brand of casual and sports footwear, which has already become very famous in Russia. Now there are 31 models for ordering on the market, prices are indicated with delivery and VAT included. Minimum lot is 1 box.
Truth and myths about TikTok. The five most common misconceptions about this unique social network
TikTok has become a striking phenomenon both among B2C users and among business representatives who seek to sell their product to this very audience. And, of course, it instantly became overgrown with myths and speculation! The purpose of this article is to separate the truth from the myths, to find out whether you should go to TikTok with the shoe business, and if everything is as obvious as it seems at first glance. We asked Maria Gerasimenko, SR expert, speaker of the business program of the Euro Shoes Premiere Collection, to share her knowledge and experience.
Crocs releases collaboration with Little Big
In a collaboration between Crocs and the popular Russian band Little Big, bright clogs in black and pink with spikes, silver chains and rivets were born. The model's design is complemented by the exclusive Jibbitz charms, presented in the form of an angry and cheerful bear, created based on the tattoo on the back of the Litle Big soloist Ilya Prusikin.
New collaboration between Balenciaga and Crocs explodes the internet again
Balenciaga unveiled its Spring'22 collection on Sunday, featuring bold footwear created by the luxury brand in partnership with Crocs. The collection, titled “Balenciaga Crocs 2: 0,” includes crocs transformed into rubber boots, platform flip-flops and flamboyant heeled mules that literally blew up the Internet, writes Footwearnews.com
Men's footwear range for fall-winter 2021/22
In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashion assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key shoe models in the men's assortment for the FW 2021/22 season. Among the main designs: slip-ons, low shoes, sneakers and trainers, boots, all-terrain boots.
Online meetings with Brazilian shoe manufacturers
From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countriesThe meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and neighboring countries, conducting bilateral negotiations and developing cooperation.
The online event was organized by the Brazilian Footwear Manufacturers Association (Abicalçados) with the support of the Russian office of the Brazilian Export Promotion and Investment Promotion Agency (Apex-Brasil) as part of the Brazilian Footwear government program for the development of the Brazilian footwear industry.
Design rules for a shoe and accessories store
When you visit shoe stores, as a client, do you pay attention to how the sales area is arranged: where is the checkout, where is the fitting area and is there enough of this area inside the store or there is a line of those who want to try on shoes, but cannot ; what kind of trade equipment and how it is located; Are the aisles between the trade equipment comfortable? These and many other questions are very important when designing a shoe and accessories store. Of course, all this is laid down at the stage of developing the design of the store and its adaptation to the area of a specific room. We asked Marina Polkovnikova, a permanent SR expert in visual merchandising, shop window design and retail space, and speaker of the business program of the Euro Shoes Premiere Collection exhibition, to tell about the basic rules for designing a shoe store.
Lillian Roor, ARA Sales Director in Russia: “ARA Shoes strives to be the most high-tech manufacturer of fashionable footwear.
The German shoe brand ARA has been known and loved in Russia for a long time, since Soviet times. This year the brand will be 72 years old. The company has overcome the difficulties and challenges caused by the current coronavirus pandemic and continues to implement its plans. At the Euro Shoes Premiere Collection exhibition, held from March 1 to March 4 this year in Moscow, the Russian ARA Shoes team presented men's and women's collections of footwear for the fall-winter 2021/22 season, including a new line of ENERGYSTEP sports shoes, and its unique novelty - waterproof footwear with patented Hydrophobic technology. At the Euro Shoes exhibition Natalya Timashova, Chief Editor of Shoes Report, spoke about how the company is going through the crisis caused by the pandemic, as well as its development strategy and plans in Russia, with Lilian Roor, ARA's Sales Director in Russia.
Pandemic-influenced visual merchandising transformation for shoe and accessories store
The pandemic and quarantine restrictions have led to global changes in all areas, including fashion retail. New conditions require adaptation. The client's solvency and behavior have changed significantly during the pandemic, the format of the work of most offices has changed to a remote one. SR expert Emina Ponyatova talks about how the standards of visual merchandising (VM) for shoe and accessories stores have changed, taking into account the life that has changed under the influence of the pandemic.
Spotted shoes. New reading
Leopard print almost never goes out of style. The trend for spotted shoes sometimes fades away, but immediately appears in some new reading or fits into the general context under the brand name “retro”. You can endlessly list famous brands that have included leopard-print shoes in their current collections - these are Prada, Roger Vivier, Amina Muaddi, Lanvin, Dolche & Gabbana ... But when designers go a little beyond the tradition, something fresh and original appears. The Shoes Report collection includes 4 pairs of interesting "spotted" shoes from current collections.
A new Russian brand of women's shoes Razumno entered the market
Qualitative simplicity is one of the main values of the new Razumno brand and its founder Alena Lozovskaya, daughter of a shoemaker (Mikhail Lozovsky) and sister of a tailor, as she positions herself on Instagram. The presentation of the brand's collection took place on May 16 in the quiet center of Moscow, in the sculpture workshop Oldich Art & Sculpture, located in the Zamoskvorechye district.
"FOOTWEAR OF RUSSIA" is already on EUROSHOES.MARKET
The OBUV RUSSIA factory, which is part of the OR GROUP, and the EUROSHOES exhibition company have signed a cooperation agreement. As part of the partnership, the company has posted on the website of the wholesale marketplace EUROSHOES.MARKET the main range of footwear under its own brands: all.go summer footwear models, S-TEP demi-season footwear collection, as well as Pioneer of Arctic Travel demi-season and winter boots. Cooperation with the online platform will allow the factory to attract new partners, expand its sales geography and increase sales.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
CAPRICE in the new spring-summer 2021 season: fresh, chic and dynamic
At a time of great change, it was especially important for CAPRICE to get a really creative approach to the upcoming season. The attention to detail makes CAPRICE shoes unique. Modern designs, perfect last, trendy colors and sophisticated leathers create the character of the collection, offering the perfect fusion of fashion and functionality for a stylish and trendy summer 2021. Let yourself enjoy the fun and fashionable world of Caprice and watch our new film.
MARCO TOZZI collection spring-summer 2021
MARCO TOZZI is constantly working to improve the quality, comfort, progressiveness of collections in terms of current fashion trends. We have done a tremendous job and put a lot of effort under the conditions of the "World Quarantine" in order to provide our regular and new promising clients with a balanced, commercial and very fashionable SPRING-SUMMER 2021 collection.
How to sell related products to a shoe store in the post-pandemic period?
Related products are an obligatory component of the assortment set of a shoe store. Accessories, insoles, shoe care products will surely add variety to store shelves and bring joy to your customers. With the right approach, the soputka can bring from 10% to 20% of the turnover, which in the current conditions can greatly support the retail business. How and what to sell correctly, how to form an accompanying assortment offline and online, as well as how long masks and sanitizers have been registered in stores, we talk with a representative of the brands BNS Bergal, Nico & Solitaire in Russia, Yulia Belkina, a participant of the Euro Shoes Premiere Collection exhibition ...
TAMARIS SS'21 COLLECTIONS
In the new spring-summer 2021 season, the German brand Tamaris, in addition to the main collection, will present four capsule lines: Tamaris Fashletics, Heart & Sole, PureRelax and GreenStep. Admirers of high-quality and stylish footwear will surely find suitable models among the wide range of the brand.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
