Converse launched a campaign to support the identity and identity of Love Fearlessly, translated from English the name means "Love without fear." The brand encourages you to learn to listen to yourself and not change under the pressure of others. "The key to success is the lack of fear of being yourself." The brand convinces not to attach importance to the number of likes to its posts on social networks and states “One like is all you need”.
In support of the campaign, Converse is releasing the eponymous collection. It included eight models in bright colors: white, purple, red, black. The collection contains low and high sneakers, and the brand’s designers tried to make the collection’s models look as diverse as possible due to the design - they played with the phrase Love Fearlessly and added hearts as the main element.
In Russia, the collection went on sale on February 21.
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