Crocs' new head Gregg Ribatt announced the launch of the spring-2016 cruise collection, which will be presented in the 4 quarter of this year. announced the new global strategy for the shoe brand.
Recall that from the first days of work in January, Gregg Ribatt began restructuring as part of a new global strategy. Ribatt closed unprofitable stores, cut production and improved wholesale distribution.
He also hired shoe manufacturers from Reebok, Tommy Hilfiger, and Nike. The number of marketing centers has been reduced from three to one.
So far, the new strategy does not affect either the turnover of goods or the profit of the brand. Sales continued to fall, and shares sold at 14,5 dollars apiece, versus 16 dollars in May.
But Ribatt is sure that all this is temporary. “When Crocs offers a stylish product at a reasonable price and can deliver it at a convenient time, sales will increase,” he said.