Stephen Smith
Crocs Inc. Hires Legendary Sneaker Designer Stephen Smith
Crocs Inc. acquired Italian moccasin brand Hey Dude in 2022 for $2,5 billion, but it has proven to be a liability for the American company. Due to weak sales of Hey Dude, Crocs expects the brand's revenue to decline by about 2024% year-on-year in 14,5. To help smooth things out, the group has brought in legendary sneaker designer Stephen Smith.
American designer Stephen Smith is known for creating some of the world's most iconic silhouettes for Nike, adidas, Reebok, New Balance, FILA, as well as Kanye West and YEEZY.
"We were trying to keep up with demand without really understanding where it was," Crocs CEO Andrew Rees explained to Business of Fashion about Hey Dude's latest twist.
Crocs, he says, flooded the market with HeyDude products without “devoting sufficient marketing resources to attract customers in new geographies.” Now Reese is trying to revive the brand by cementing its reputation as a shoe brand for men who value comfort over style. As part of that strategy, the group hired Stephen Smith as head of design for Crocs and HeyDude.
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Crocs Inc. acquired Italian moccasin brand Hey Dude in 2022 for $2,5 billion, but it has proven to be a liability for the American company. Due to weak sales of Hey Dude, Crocs…
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Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
Online and offline - eternal battle or cooperation?
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How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management
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Service and Marketing Tips in Fashion Retail
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Lessons and Conclusions from Moscow Fashion Week and BRICS+ Fashion Summit
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Euro Shoes was a huge success in Moscow
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Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Louis Vuitton opens a new factory in Italy
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Sales through marketplaces. Growth points and pitfalls
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The Euro Shoes@CAF exhibition will be held in Almaty
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Turkish brand Vaneda on Euro Shoes
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We are ready for active development in the Russian market
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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