In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs Hillier.
Design stores conveys the brand image and is built on the principle of zoning the shoe retail space by style and color. Crocs Urban stores also have zones for customizing Crocs with branded Jibitsami charms, where special shop equipment for selling Jibbitz station accessories is located.
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