Crocs improves online sales in Russia

Crocs hired eSolutions to improve the operation of the Russian online store. ESolutions, an Otto Group company operating in the B2B market for e-commerce services, has become a partner in the full operational support of the Russian online store of the Crocs shoe brand.

Earlier, the Crocs online store was operated by its own resources.

Orders placed in the Crocs.ru online store are delivered throughout Russia.
Depending on the region, you can choose any of the available methods - by mail, courier or post office. Delivery cost is calculated automatically when placing an order using the delivery calculator.

All payment methods are available: cash upon receipt of an order on a courier or courier, payment by bank cards and electronic money through PayU system, Visa and Mastercard cards are accepted for payment, electronic money using WebMoney, QIWI, AlfaClick, Money@mail.ru tools.

All data entered on the payment form of the PayU processing center is fully protected in accordance with the requirements of the PCI DSS security standard.

“The launch of the Crocs project required the implementation of a non-standard case,” says Roman Usov, lead project manager for IT at eSolutions. -
The peculiarity was that in our standard scheme of working with a client for each unique product with its color and size characteristics, one unique barcode is used when accepting the goods.

The specificity of Crocs is such that one unique product can have several unique barcodes. This is due to the fact that there are a lot of unisex items in the brand’s collections, and in each country there may be different understandings of this category. The same model can come to the warehouse, but with different barcodes.

Thus, we had to change our standard scheme of work, and introduce another additional unique identifier for the correct recognition of goods in exchanges. Thanks to the coordinated work of the entire team, we were able to very quickly identify a new working scheme, test it and begin to successfully use it in live operation. ”

At the request of Crocs, IT integration was made as soon as possible with the largest private logistics operator with its own branch network in the Russian Federation - SPSR Express.

Thanks to the collaboration between eSolutions and SPSR Express, customers will be able to pay Crocs with a credit card to the courier upon receipt of SPSR Express throughout the territory of their presence, as well as in the company's client rooms. These are over 6 000 service cities. For the convenience of recipients of goods from the Crocs online store, a fitting option is provided with the ability to return an order. eSolutions also provides Crocs with a full range of performance marketing services.

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Crocs was founded in 2002 by three friends from Boulder, Colorado, who discovered a remarkable polymer material. Offering excellent traction and a non-marking sole, Crocs™ shoes were originally designed for boating and outdoor activities.

The main hit of Crocs is weightless and very comfortable clogs. But in recent years, the company has been paying increasing attention to the autumn-winter assortment. For more than five years, bright and comfortable waterproof boots, which perfectly protect against autumn slush, have been invariably successful, besides they are much warmer than ordinary rubber boots thanks to the Croslite ™ material

For the harshest winters, warm and very light winter boots have been created for children and adults with membrane materials and the most innovative insulation, waterproof and comfortable to 25 degrees of frost.

At the heart of each pair of Crocs ™, Croslite ™ is a unique foam polymer made using revolutionary technology. Thanks to this material, all Crocs ™ shoes are distinguished by their softness, lightness, comfort, and non-softness.
Croslite ™ is a polymeric material, not plastic and not rubber, maximally softens the impact on the musculoskeletal system, evenly distributes the pressure over the entire surface of the foot.

Today Crocs ™ shoes are sold in more than 6000 stores in Russia, they are presented in more than 90 countries around the world.

eSolutions (OOO eSolutions) entered the B2B e-commerce services market in November 2012, being a business line of Otto Group in Russia.

eSolutions provides comprehensive services for the creation, management and development of online stores of fashionable clothes, shoes and accessories for brand owners, manufacturers and distributors.

eSolutions provides services for warehousing, processing, storage and sorting of goods, packaging and sending orders, a full cycle of work with returns, integration of service providers (call centers, payment systems, delivery services), as well as Internet marketing for customers.

ESolutions customer turnover for the 9 months of the 2016 year reached the level of 6,5 billion rubles. Over 1,3 million orders were shipped.