Crocs "Wonderfully Unordinary"
Crocs launches global omnichannel campaign "Wonderfully Unordinary."
For the first time since 2017, Crocs is launching a global omnichannel advertising campaign, "Wonderfully Unordinary." In the debut video, perfectly in keeping with the times, mannequins come to life and attend a party in plastic clogs. The video will air globally starting January 29th.
But the campaign itself encompasses a variety of projects, including collaborations with influencers, promotions in the brand's retail stores, outdoor advertising, and more.
"Wonderfully Unordinary" will continue to evolve throughout 2026. Crocs envisions the new campaign, which can be translated from English as "Wonderfully Unordinary," as signaling the brand's evolution and reflecting "a move toward growth, self-expression, and the future of both the consumer and the Crocs brand."
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For the first time since 2017, Crocs is launching a global omnichannel advertising campaign, "Wonderfully Unordinary." The debut video, perfectly in keeping with the times, brings mannequins to life and…
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