Crocs Launches Third Come As Movie Campaign
03.04.2019 4445

Crocs Launches Third Come As Movie Campaign

This year, Crocs’s “Come as you are” advertising campaign (or “Be Yourself” in English) is featured by American actress and singer Zoe Deschanel, British actress Natalie Dormer, Chinese actress, dancer and model Gina Jin, actress and lead singer "Gugudan" is Kim Sechong from South Korea and is Japanese actress and model Suzu Hirose.

The main message of the advertising campaign is how easy and comfortable you can feel in your own shoes. Emphasis in advertising is placed on the promotion of LiteRide, Crocband Platform, Crocs Serena, Swiftwater and the popular Classic Clog clogs.

In the commercial, each brand ambassador appears shod in one of the above models and talks about why this model was close to her style and personal qualities.

The Come As You Are campaign has been launched for the third year in a row and this year will cover social media, print and online advertisements, posters and in-store advertisements in countries such as the United States, Germany, China, Japan and South Korea.

This year, the American actress and singer Zooey Deschanel, British actress Natalie Dormer, became the faces of the Crocs advertising campaign “Come as you are” (or in translation from English “Be yourself”).
5
1
Rating

Latest News

Blooming and spring rain! EKONIKA presented the spring-summer'25 collection

EKONIKA supported the release of its Spring-Summer'25 collection called ART OF SPRING with a romantic video and spectacular image photos.
11.02.2025 139

ECCO opens first store in India

ECCO is expanding its retail presence in India in partnership with Jaipuria Brandz. The Danish footwear and accessories brand’s first store has opened in Mumbai at Phoenix…
10.02.2025 197

Clarks releases documentary for 200th anniversary

Clarks celebrated its 200th anniversary with a documentary, From Somerset to the World, which tells the story of its history. The film traces the origins of the British brand, founded in 1825 on Street, Somerset, and highlights…
10.02.2025 257

Difficult period for the German shoe industry

Germany sees footwear imports fall in 2024, with Vietnam overtaking China as top supplier. Higher wages, inflation and political uncertainty are compounding the challenges shaping the outlook for the footwear industry.
10.02.2025 226

Lamoda has released a collaboration with the jeans brand BLCV

Lamoda has released a collaboration with the Russian jeans brand BLCV, which is dedicated to Valentine's Day and is called "You and Yang". The capsule collection will appear on February 10 exclusively on…
10.02.2025 203
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning