This year, Crocs’s “Come as you are” advertising campaign (or “Be Yourself” in English) is featured by American actress and singer Zoe Deschanel, British actress Natalie Dormer, Chinese actress, dancer and model Gina Jin, actress and lead singer "Gugudan" is Kim Sechong from South Korea and is Japanese actress and model Suzu Hirose.
The main message of the advertising campaign is how easy and comfortable you can feel in your own shoes. Emphasis in advertising is placed on the promotion of LiteRide, Crocband Platform, Crocs Serena, Swiftwater and the popular Classic Clog clogs.
In the commercial, each brand ambassador appears shod in one of the above models and talks about why this model was close to her style and personal qualities.
The Come As You Are campaign has been launched for the third year in a row and this year will cover social media, print and online advertisements, posters and in-store advertisements in countries such as the United States, Germany, China, Japan and South Korea.