Together with the French brand EGONLAB and its digital creativity laboratory, the Crocs clog brand has released a digital collection of shoes in the NFT format. Five exclusive clog designs from the collection will be auctioned off at opensea.io in the form of NFTs.
In total, in the EGONLAB collaboration, the Crocs brand presented thirty unique looks, made in dark colors with bright colors that glow like flashes of light. Of these, five leathers will be available for purchase as NFTs at the auction. The owner of the NFT pair will also receive a physical model of the clog from the collection.
Separately, it is noted that the platform model in black and pink, decorated with Swarovski crystals, will be available until January 30.
A portion of the proceeds from sales will be donated to associations facilitating digital access for underprivileged youth.
In 2022, EGONLAB, in partnership with the digital art studio COSMIC SHELTER, opened their own virtual laboratory called "EGONLAB TECH" and launched an immersive website designed as a metaverse. This interactive space offers a unique aesthetic and sensory experience through fully animated 3D navigation. EGONLAB combines the real and virtual worlds and invites visitors to their showroom where they can try on a virtual pair of shoes using the Totem augmented reality headset.