Rieker
Ladies' man
14.06.2012 2078

Ladies' man

Ralf Ringer will create a brand for women

One of the largest Russian shoe manufacturers, Ralf Ringer, plans to create a separate brand for women's shoes, the riamoda portal reports with reference to marker.ru. Before that, during 13 years, the company produced only men's shoes, and the Ralf Ringer brand itself was positioned primarily as shoes for men.

The opening of a new format is associated with an increase in demand for shoes for women. The women's assortment at Ralf Ringer appeared in the 2010 year, today shoes for ladies account for about 30% of the total sales of the company’s retail retail. According to preliminary forecasts, in three to four years this indicator may amount to 70%.

According to the company's press service, the launch of the women's assortment was due to the development of the Ralf Ringer branded retail network. The turnover of stores with shoes for men and women is much higher than only for men.

“Launching the women's collection, we primarily relied on the wives of the ralfists, as couples come to us together,” the company explains. “Until now, the Ralf Ringer women's collection has been dominated by“ comfortable shoes ”with a flat sole or with a small heel, but from the new season the company is going to release traditional high boots as well.”

Ralf Ringer is the largest Russian manufacturer of men's footwear. Since the company was founded in 1996, production has grown 44 times: from 30 thousand pairs in the first season to 1 million 382 thousand pairs in 2011. In 2010, the first Ralf Ringer women's shoe collection went on sale. Ralf Ringer shoes are produced in three of their own factories (in Moscow, Vladimir and Zaraysk). The distribution network includes more than 1500 retail outlets, including 92 branded retail stores.

Ralf Ringer will create a brand for women One of the largest Russian shoe manufacturers Ralf Ringer plans to create a separate brand for women's shoes, the riamoda portal reports with a link to ...
5
1
Rating

Latest News

Expo Riva Schuh announced the dates of the summer exhibitions

The 95th Expo Riva Schuh and the 6th Gardabags, dedicated to the 2022 spring / summer collections, will be held at the Riva del Garda exhibition center from 18 to 20 July, a month later than ...
21.04.2021 79

Reseller sites LUXXY, themarket and commission WantHerDress announce merger

The Russian clothing and footwear reselling marketplace LUXXY has acquired an online site for the resale of themarket items, as well as the WantHerDress commission store with wardrobes of stars and ...
21.04.2021 81

Accessories brand Genny launches a collection of eco-leather clutches from apple waste

Fashion brands compete in responsible manufacturing practices and come up with more and more unexpected moves. To celebrate Earth Day, April 22, the Italian brand of accessories Genny is releasing a collection of clutch bags made of eco-leather synthesized ...
21.04.2021 76

New brand of architectural footwear 4CCCCEES entered Russia

4CCCCEES footwear brand was created by Korean-born Sun Min Park, a graduate of the Royal College of Art in London, who was once the chief designer of the United Nude architectural shoe brand. Fans of the latter can rejoice, as ...
20.04.2021 149

Adidas has released sneakers from leather synthesized from mushrooms

Adidas has announced the launch of the first sneaker with an innovative mushroom-based material, Mylo, that looks and feels like leather. The first footwear created on the basis of mushroom leather was adidas Stan Smith sneakers, - ...
20.04.2021 172
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning