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Debutants Euro Shoes
27.08.2012 2012

Debutants Euro Shoes

Euro Shoes Premiere Collection became the first Russian exhibition ground for many European shoe brands. Find out who they are from the Shoes Report.

The Alberto Fermani brand has been represented in Russia for over 5 years, but it is taking part in the exhibition for the first time. As the representative of the company Roberto Cestola said, thus, the brand intends to expand its customer base.

In the spring-summer 2013 collection, the brand presented loafers, sneakers, sandals on a cork, on a platform, wedges and heels, sandals, boots, ballet shoes with a pointed highlighted toe. Alberto Fermani models are permeated with elegance: the fittings are concise, and the colors are muted (beige, burgundy, gray, brown, brick, black).

The brand's audience is women of 30-40 years, the average price of shoes is about 75 euros. Buyers were in demand with platform sandals and sandals, patent leather shoes, to a lesser extent - summer boots (mainly due to the price of 105 euros).

The German brand of men's shoes Davutti is presented on the Russian market for the first time. In Russia, the brand sees huge potential.

Now the company produces 10-15 thousand pairs of shoes per year, and plans are to produce 5 thousand pairs per month. Shoe production is concentrated in Istanbul, materials are supplied from Italy. The average price for a pair is 80 euros.

For the spring-summer season, 2013 brand proposed models with a long pointed toe. In the trend, Davutti has a lot of varnish, there are "predatory" prints - under the snake and stingray. The colors of the collection are red, pink, white, gray, brown, cyan, blue and classic black. Davutti does not mind playing with the gamut - a combination of red and black, purple and gold, always a bright lining and a red sole organically fit into the brand's stylistic concept. In the kit, the brand offers a shirt, pants, belt and socks.

The audience of Davutti is a man who earns 1,5-2 thousand euros per month and follows the fashion. Moreover, he loves shoes - he must have 50 pairs in his closet. Buyer age - from 18 years.

The German company Birkenstock presented comfortable shoes with an orthopedic insole that completely grabs the foot and allows it to relax. The insole is made of several layers: leather, jute, a crust with latex, jute and a sole. A hit of sales at the exhibition was models of muted leather colors.

The brand’s audience is both children and adults. The average price for shoes with synthetic upper is 20 euros, with leather - 45 euros.

The company also presented at the exhibition the brand Papillio, whose production is located in Spain. Shoe models are identical to the Birkenstock brand, the difference in color is more models with multi-colored printed (abstract or floral) upper.

Birki's brand, which is also part of the Birkenstock brand portfolio, offered at the presentation shoes for the whole family - multi-colored and printed, shiny models were very popular.

For the second time, the Finnish company Pomar entered the Russian market. 10 years ago this brand was presented in Russia, but sales did not go. Now the company has returned, and plans for a long time.

Pomar introduced mainly closed models of shoes - moccasins, boots with jute laces and ballet shoes. The color scheme of the collection is pink, dark blue, red, orange, blue, brown, white, coral. During the exhibition, models of orange, gray, blue, white and coral were especially popular.

Materials for shoes of this brand are supplied from Italy, Ukraine and Poland, in some models Gore-tex technologies are used. The average price for a pair is 30-40 euros.

Euro Shoes Premiere Collection became the first Russian exhibition ground for many European shoe brands. Find out who they are from the Shoes Report. The Alberto Fermani brand is already 5 ...
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