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Debutants Euro Shoes
27.08.2012 2525

Debutants Euro Shoes

Euro Shoes Premiere Collection became the first Russian exhibition ground for many European shoe brands. Find out who they are from the Shoes Report.

The Alberto Fermani brand has been represented in Russia for over 5 years, but it is taking part in the exhibition for the first time. As the representative of the company Roberto Cestola said, thus, the brand intends to expand its customer base.

In the spring-summer 2013 collection, the brand presented loafers, sneakers, sandals on a cork, on a platform, wedges and heels, sandals, boots, ballet shoes with a pointed highlighted toe. Alberto Fermani models are permeated with elegance: the fittings are concise, and the colors are muted (beige, burgundy, gray, brown, brick, black).

The audience of the brand is women 30-40 years old, the average price of shoes is about 75 euros. The buyers were in demand for sandals and platform sandals, lacquered sneakers, and to a lesser extent summer boots (mainly due to the price of 105 euros).

The German brand of men's shoes Davutti is presented on the Russian market for the first time. In Russia, the brand sees huge potential.

Now the company produces 10-15 thousand pairs of shoes a year, and plans - 5 thousand pairs a month. The production of footwear is concentrated in Istanbul, materials are supplied from Italy. The average price per pair is 80 euros.

For the spring-summer 2013 season, the brand offered models with a long pointed toe. Davutti has a lot of varnish in the trend, there are "predatory" prints - like a snake and a stingray. The colors of the collection are red, pink, white, gray, brown, light blue, blue and classic black. Davutti is not averse to playing with the range - the combination of red and black, purple and gold, the always bright lining and red sole organically fit into the style concept of the brand. The brand offers a shirt, trousers, belt and socks.

Davutti's audience is a man who earns 1,5-2 thousand euros a month and follows fashion. What's more, he loves shoes - he should have 50 pairs in his closet. Buyer's age - 18+.

The German company Birkenstock presented comfortable shoes with an orthopedic insole that completely grabs the foot and allows it to relax. The insole is made of several layers: leather, jute, a crust with latex, jute and a sole. A hit of sales at the exhibition was models of muted leather colors.

The brand's audience is both children and adults. The average price for shoes with synthetic upper is 20 euros, with leather - 45 euros.

The company also presented at the exhibition the Papillio brand, which is manufactured in Spain. The shoe models are identical to the Birkenstock brand, the difference is in color - there are more models with a multi-colored printed (abstract or floral) upper.

Birki's brand, which is also part of the Birkenstock brand portfolio, offered at the presentation shoes for the whole family - multi-colored and printed, shiny models were very popular.

For the second time, the Finnish company Pomar entered the Russian market. 10 years ago this brand was presented in Russia, but sales did not go. Now the company has returned, and plans for a long time.

Pomar presented mostly closed footwear - moccasins, boots with jute laces and ballet flats. The colors of the collection are pink, dark blue, red, orange, blue, brown, white, coral. During the exhibition, models in orange, gray, blue, white and coral were especially popular.

Materials for footwear of this brand are supplied from Italy, Ukraine and Poland, some models use Gore-tex technologies. The average price for a pair is 30-40 euros.

Euro Shoes Premiere Collection became the first Russian exhibition site for many European footwear brands. We learn who they are from the Shoes Report. Alberto Fermani brand is already 5 ...
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