Deichmann invests 500 million euros in development
Germany's largest shoe retailer Deichmann plans to invest 500 million euros by the end of the year to modernize its own chain of stores and open new ones, as well as to expand international expansion, business digitalization and logistics capabilities.
The company plans to open about 200 new stores worldwide, with "particularly strong growth" planned in Italy, where Deichmann chairman Heinrich Deichmann says about 30 new retail outlets will be opened.
The Lebanese Azadea Group, a franchise partner of the German retailer specializing in the markets of the Middle East and Africa, is due to open the first stores in Abu Dhabi and Saudi Arabia this year after successfully entering the market in Dubai in 2019, Kuwait in 2020 and Qatar and Oman in the 2021/22 season.
The Group intends to redesign the existing network of 450 stores and continue the digitalization of retail operations. For example, a German retailer plans to install a digital foot sizing device across its entire retail chain, a service currently only available in 120 Deichmann stores.
In addition, the company continues to expand its brand portfolio. So the assortment of the retail network will be supplemented by such brands of shoes as Rieker and Airwalk.
The announced investment in development for 2023 follows the record results achieved by the company last year. In 2022, Deichmann's sales grew by 17,4% compared to the result obtained a year earlier and reached 8,1 billion euros. This “positive development was driven by the growth of its own stores and online stores, as well as successful acquisitions, for example, in the United States,” the company said in a statement. In Germany, the group posted sales of €2,5bn last year, up from €2,1bn the previous year, with like-for-like sales up nearly 9%.
Germany's largest shoe retailer Deichmann plans to invest 500 million euros by the end of the year to modernize its own chain of stores and open new ones, as well as to expand its international…
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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How to differentiate yourself from competitors and earn more?
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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